Inside this Biosota brand review, we’re going to break down their Shopify store, traffic, Shopify apps, marketing strategies, customer reviews, paid ads, revenue, and more.
Use all of this insight for free and utilize the knowledge in your own store.
Store Products
Biosota specializes in premium Australian Certified Organic Manuka honey, renowned for its exceptional antibacterial properties and natural healing benefits.
They offer a range of high-quality Manuka honey products, including raw, unfiltered honey with varying MGO (Methylglyoxal) ratings, which indicate the honey’s potency.
Their commitment to sustainability and ethical beekeeping practices ensures that their Manuka honey is not only pure and potent but also produced in a responsible and environmentally friendly manner.
Store’s Purpose
Biosota’s purpose is to leverage their rich family history in beekeeping to sustainably produce and sell the highest quality, Australian Certified Organic Manuka honey, harnessing its natural healing properties for the benefit of consumers.
Committed to ethical and minimally invasive beekeeping practices, Biosota prioritizes cold extraction and raw processing to preserve the honey’s bioactivity and potency.
Their dedication to quality and sustainability is evident in their long-standing reputation for producing some of the most sought-after Manuka honey varieties globally.
Founder’s Journey and Vision
The story of Biosota is a testament to the enduring passion and resilience of a family dedicated to beekeeping and the preservation of Manuka honey’s natural healing properties.
The family’s passion for beekeeping has been passed down through generations. Their journey began in Europe before they moved to Australia in 1996 to capitalize on the unique environment for producing Manuka honey. The inspiration behind Biosota stems from a deep appreciation for the natural healing properties of Manuka honey and a desire to share this precious resource with the world.
Throughout their journey, the family faced various challenges, including weather fluctuations, market competition, and ensuring sustainable beekeeping practices. Overcoming these obstacles required dedication, resilience, and a commitment to their vision which furthermore motivated them to keep on working until they reached the goal!
Shopify Apps
Banners
Pop-Ups
Discounts
Abandoned Carts
Affiliate Program
Ads
Email Marketing
Traffic and Audience
Organic Traffic: 12.3K
Social Traffic: 487
Paid Traffic: 757
Direct Traffic: 8.4K
Traffic Location
Biosota Ads
Here are some of the ads that Biosota is currently running.
Marketing Strategy
From everything we’ve seen, Biosota utilizes several marketing strategies:
SEO
- Branded vs. Non-Branded Search Terms:
- Branded search makes up 92% of organic traffic, while non-branded search contributes only 8%. This heavy reliance on branded keywords suggests that the brand has strong loyalty and recognition but is missing out on opportunities to attract new customers through non-branded searches.
- Top Organic Search Terms:
- The top organic search terms include branded keywords like “biosota honey” and product-specific non-branded terms like “manuka honey UMF 20” and “manuka honey active 20+.” This indicates some visibility for specific product-related queries but leaves room to target more non-branded keywords.
Take Action
Write blog posts or create educational content around topics like “Health Benefits of Manuka Honey,” “How to Choose the Best Manuka Honey,” or “Different Grades of Manuka Honey Explained.” This can help attract non-branded traffic and position your brand as an authority in the honey niche.
Learn from Biosota by targeting non-branded keywords such as “best manuka honey,” “organic honey products,” or “health benefits of manuka honey.” This will help attract new users who are searching for products but may not yet know your brand.
Paid Ads
The brand currently only runs paid ads on Facebook and Instagram, excluding Google Ads.
Your best bet here is to check out the Meta Ad Library account of Biosota and see how they are writing their copy and designing their images and videos.
In-Store Marketing
Welcome Offer: Enjoy a 25% discount on your first purchase when you sign up for an account on the Biosota website using your email address.
Loyalty Rewards Program: Become a member of Biosota’s rewards program and earn points with every purchase. Redeem your points for exclusive discounts, free products, and other special perks.
Manuka Honey Quiz: Take our interactive quiz to find the perfect Manuka honey product based on your individual needs and preferences.
Limited-Time Offers and Promotions: Biosota creates a sense of urgency and excitement by offering limited-time promotions and discounts.
Social Media
Data shows that 100% of social traffic comes from LinkedIn, suggesting a strong focus on B2B engagement. There is no visible traffic from other platforms like Facebook, Instagram, or YouTube, which could be valuable for engaging B2C customers.
Take Action
Since honey is a highly visual product, expand to platforms like Instagram and Pinterest. Share high-quality images of the products, recipes, and health benefits to attract a broader audience.
Create YouTube videos that educate customers about the benefits of manuka honey, how it’s harvested, and different ways to use it. Use videos to build credibility and showcase the unique attributes of your products.
Customer Experience and Feedback
Biosota offers a seamless online shopping experience. Once you select your desired product, you’ll be taken to a detailed product page. Here, you’ll find comprehensive information, including high-quality images, supplement facts, and a breakdown of the product’s benefits as well as a list of reviews and pictures and proof of satisfied customers.
You can also easily customize your purchase by choosing the desired quantity, package size, and subscription options. Additionally, the website provides clear instructions on how to take the product, along with ingredient lists, and frequently asked questions.
Reviews and Social Proof
Estimated Annual Revenue
According to various sources and calculators based on traffic, conversion rate, and product costs, Biosota is estimated to earn:
<$1 Million Annually
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