Inside this Mechanical Keyboards brand review, we’re going to break down their Shopify store, traffic, Shopify apps, marketing strategies, customer reviews, paid ads, revenue, and more.
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Store Products
Mechanical Keyboards is a popular online store specializing in mechanical keyboards and their components.
They offer a wide range of products, including custom keyboards, keycaps in various materials and designs, mechanical switches for different typing preferences, ergonomic mice, and gaming-oriented mouse pads.
Store’s Purpose
Their mission is to curate the world’s most extensive selection of mechanical keyboards, keycaps, and accessories.
This commitment extends beyond just variety. They strive to deliver industry-leading shipping speeds and exceptional after-sales support to ensure a smooth customer experience.
Furthermore, Mechanical Keyboards fosters a welcoming environment for the passionate keyboard community. Their platform serves as a space for users to connect, share experiences, and provide valuable feedback, fostering a sense of shared passion for the craft.
Shopify Apps
Affiliate Marketing
Product Reviews
Privacy
Product Bundles
Ads
Marketplaces
Traffic and Audience
Organic Traffic: 173.1K
Social Traffic: 34.6K
Paid Traffic: 0
Direct Traffic: 88.7K
Traffic Location
Mechanical Keyboards Ads
Mechanical Keyboards is not currently running any ads.
Marketing Strategy
From everything we’ve seen, Mechanical Keyboards utilizes several marketing strategies:
SEO
• Branded vs. Non-Branded Search Terms:
Branded search contributes 68% of organic traffic, while non-branded search makes up 32%. This focus on branded keywords shows a strong brand recognition among users, but there is also an opportunity to expand on non-branded keywords to capture users searching for specific products.
• Top Organic Search Terms:
The top organic keywords are a mix of branded terms like “mechanical keyboards” and specific product-related keywords such as “mechanical keyboard switches” and “keycaps.” This balance helps attract both brand-loyal customers and new users interested in specific components or types of mechanical keyboards.
Take Action
Target non-branded keywords such as “best mechanical keyboard for gaming,” “custom keycaps,” and “silent keyboard switches.” These keywords can help attract users who are not yet familiar with the brand but are looking for specific mechanical keyboard features or accessories.
Write blog posts or create videos on topics like “How to Choose the Right Mechanical Keyboard Switches” or “Top Keycaps for Customization.” Educational content will attract non-branded traffic and position your brand as an expert in the mechanical keyboard space.
In-Store Marketing
Educational Content: Providing informative content like reviews, guides, and tutorials helps educate customers and builds trust as a reliable source of information. This content strategy also attracts organic traffic through search engines.
Limited Edition and Exclusive Products: Collaborating with keycap artisans and other brands to offer limited-edition products creates excitement and exclusivity, driving sales and attracting collectors.
Social Media
• Top Social Traffic Sources:
• Social traffic is primarily driven by Reddit (68.02%), followed by Youtube (27.82%) and X (5.99%). This indicates a focus on visual and community-driven engagement, likely showcasing product features, reviews, and customization ideas.
• Community-Driven and Video Engagement:
• The strong presence on YouTube suggests that Mechanical Keyboards uses video content to showcase products, provide tutorials, and engage with a community of keyboard enthusiasts. Reddit, a platform known for niche communities, also shows that the brand connects with tech-savvy users interested in customization and technical details.
Take Action
Create videos that showcase your products, provide tutorials, or review different types of keyboards and accessories. For example, videos on “How to Customize Your Mechanical Keyboard” or “Top Mechanical Keyboards for Work and Gaming” can engage potential customers and position your brand as an expert.
Participate in relevant Reddit threads around mechanical keyboards, customization, or gaming setups. Share product insights, tips, or answer questions to build trust and increase brand visibility within the community.
Customer Experience and Feedback
Mechanical Keyboards offers a seamless shopping experience. Their well-structured website provides detailed product information, high-quality images, and clear pricing.
Customers can easily navigate the site, explore a wide range of options, and read customer reviews to make informed decisions. The checkout process is efficient, and the website offers various payment options for added convenience.
Reviews and Social Proof
Estimated Annual Revenue
According to various sources and calculators based on traffic, conversion rate, and product costs, Mechanical Keyboards is estimated to earn:
$3M Annually
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