There are tons of dropshipping gurus out there. Literally countless of them. This has made the online education industry seem like a scam with so many of them making false promises and just taking your money without providing any real value.
I’m not going to lie. I’ve paid for such courses and mentorships in my early days and I learned my lesson – don’t buy anything from someone you don’t know well!
I’ve looked into Adrian Morrison, a very popular internet marketer who claims to make and set up a profitable dropshipping Shopify store for you completely FREE.
Who Is Adrian Morrison?
First of all, Adrian presents himself as an e-commerce entrepreneur, author, and speaker. He is also a certified Shopify educator and affiliate partner, making a large sum of his money from his Shopify affiliate partnership.
He says his true passion is teaching other hungry entrepreneurs how to get started and realize true success online. However, it wasn’t always like this.
After dropping out and failing to obtain a law degree, Adrian went deep into internet marketing and online money-making, discovering affiliate marketing at first and then transitioning to dropshipping, which is where he found his first big success.
His success, like many of us, started mainly from struggle. His father lost a bunch of money and Adrian was forced to find a way to get his family back at the top.
As a result, Adrian says:
“Today, I own and operate several internet marketing companies that have created financial freedom and time freedom for myself and my family.”
Now that you know a thing or two about his beginnings, let’s see how Adrian makes his money and what he has to offer to the world.
Adrian Morrison and Dropshipping
For years, Morrison has offered a lot of different resources, knowledge, and services for dropshipping and e-commerce entrepreneurs who want to succeed just like he did.
He Is a Well-Known Facebook Marketing Expert
Adrian’s first dropshipping store was in 2015. Just a year later, he made enough of a buzz to be invited to the Facebook HQ where he was asked to sign the Facebook Wall.
Adrian had really figured out how to successfully advertise his store on Facebook and grow his income by selling countless products.
According to his case studies, he continuously shares successful Facebook ad campaigns for his dropshipping stores.
For example:
On top of using Facebook ads for his dropshipping stores, Adrian now also reportedly generates millions of dollars from his various affiliate partnership businesses. In addition to that, he also consults for various multi-million dollar businesses. And lastly, Adrian shares his Facebook ads knowledge in his course, eCom Success Academy.
Adrian’s eCom Success Academy Course
It’s normal among dropshipping gurus to offer some kind of course, academy, or mentorship. Because of this, many people often say, “Why is he selling a course if he makes so much money from his dropshipping stores?”.
And yes, that is a valid question.
The most common answer to this question is that their passion is teaching others how to succeed. However, that’s rarely the only and main reason. But, we’ll get into that below. First, let’s examine what he offers and teaches in his academy.
His lessons in the course include the following stages of building and growing a dropshipping business:
- Product Research and Selection
The course starts with the first step of any dropshipping business, which is finding a good product that has the potential to sell easily and yield quick results. This kicks off things to a good start and proves that Adrian does know what he is talking about, for now.
He has divided this section into several key parts of this first process, including Understanding Market Trends, Competitor Analysis, and Supplier Sourcing.
- Store Setup and Design
Second, Adrian talks about setting up your own store and designing it so that it looks trustworthy, legit, and is optimized for more conversions. This basically means designing the store in a way that makes it easy for the customer to trust you, see the real value of the product, and make the purchase.
This part is divided into the following sections: Platform Setup, Store Design, Branding, and User Experience Optimization. These are all valid parts of the process.
- Facebook Advertising
Next, Adrian dives into his area of expertise, which is how to set up and optimize effective Facebook ads for dropshipping stores. This is a complex topic that requires understanding a lot of things about marketing, not just setting up the ad in the Ads Manager.
However, Adrian has ensured to cover as much as he can without complicating things too much.
He divides the section into: Fundamentals of Facebook Ads, Targeting and Audience Segmentation, Ad Creation and Copywriting, and Budgeting and Bidding Strategies.
- Email Marketing
This part of the dropshipping journey is very important once you have some customers coming in. With email marketing, you can sell more to your customers and increase the Average Order Value.
Adrian has done a great job of explaining this and showing you how to set it up using simple email marketing tools.
The section is divided into: Building an Email List, Crafting Effective Emails, and Automation and Segmentation.
- Sales Funnels and Conversion Optimization
Once everything is set up for your store, you can begin focusing on creating more efficient sales funnels and basically optimizing everything in your store so that visitors buy more.
Adrian divides the section into: Understanding the Sales Funnel, Landing Page Optimization, and Conversion Rate Optimization (CRO).
- Customer Service and Retention
Customer service and the art of retaining your customers are often overlooked in this business because so many new dropshippers simply focus on making the sale, not knowing that returning customers can help you make a lot more money than new ones.
Adrian explains the topic very nicely and divides the section into: Building Customer Relationships, Loyalty Programs and Incentives, and Feedback and Reviews.
- Advanced Strategies
And finally, once you’ve mastered all the basics, this section provides a few advanced marketing methods that can add to your revenue and growth.
In this section, he talks about: Scaling Your Business, Influencer Marketing, and Content Marketing.
MY HONEST OPINION: Adrian’s course is very comprehensive and definitely covers everything a new dropshipper might need to know. However, the price tag of close to $2500 is insane. Sure, the course was hard to make but he only makes it once and doesn’t have to do any work after it’s done. So, selling something so expensive to new dropshippers who probably don’t have that kind of money could be considered scammy, since not all of them will succeed even with that knowledge.
In any case, the course is good and provides a lot of value but it’s too expensive for most beginners, considering you can find a lot of that information for free on trustworthy websites like Dropshipping.com.
P.S. I’m not associated with Adrian Morrison or his course in any way.
Adrian’s Latest Offer: 100% FREE Shopify Store + Training
Adrian’s latest way of helping beginner dropshippers start and succeed is offering them a FREE custom-built Shopify store with training on how to optimize it and run a successful dropshipping business.
In today’s world, when we hear that something is free, we usually tend to think it’s a scam. Let’s see if that’s the case with Adrian’s offer.
His offer includes building your store with his AI software and loading it with 20+ home-run potential products for free.
You start out by submitting your Name and Email Address. You don’t have to put in your phone number as it’s an optional field.
Next, you’re taken through a simple process where you have to choose your color, your banner style, and create a Shopify account.
Now, clicking on the final button that says “Access Shopify” takes you to Adrian Morrison’s Shopify affiliate link. This is where the whole FREE offer finally makes sense.
Adrian does offer a lot of value for free. And, anyone signing up for this can get a lot of value without directly paying Adrian anything. However, he makes his money once you finally subscribe to the Shopify monthly plan.
Here’s how Shopify’s affiliate program works. Whenever someone signs up from your affiliate link, the referrer (in this case Adrian) receives a fee when someone pays for Shopify’s full monthly subscription.
Shopify offers anywhere from $10 to $150 dollars per paying subscriber.
So, let’s say Adrian gets 1000 people to sign up through his link and let’s say 100 of them pay for the subscription. This means that Adrian will earn anywhere from $1000 to $15000 from his link.
Now, Adrian was presented by Shopify as one of the top affiliates within the program. So, this means that he is making millions of dollars from this affiliate program.
Having said all that, deciding to provide all of this “free” value is extremely worth it for him.
Because of this, it’s difficult to say that this is a scam since he is delivering what he promises to you. Whether or not he makes money from Shopify is his own business. As promised, you’re not paying him anything.
Being so long in this industry, I can tell you that there are many programs like this. Some of them are absolutely terrible and deliver nothing of value, but others truly provide so much both instantly and in the long run.
I love testing such programs and seeing what goes on in the industry. For example, by signing up through Dropshipping.com’s online store builder, I’ve seen significantly more value. This is the biggest online dropshipping resource center, after all.
Final Thoughts
You’ll find a lot of mixed opinions about Adrian Morrison online. Sure, the guy wants to make a lot of money, and he has done successful dropshipping in the past. But nowadays, it seems that he only dabbles in these affiliate programs because it definitely is the easiest way to earn without having to deal with customers, students, or anything similar.
My thoughts are that it’s okay to try his free program but don’t pay for any of the upsells inside, such as the Premium store with 100 products. That’s not worth it considering these products are basically the same as the 20 you get with the free plan.
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