TikTok’s “Deals For You Days” is the platform’s own version of Amazon’s Prime Day, but the results highlight TikTok’s ongoing challenges in eCommerce dominance.
“Deals For You Days” took place on July 9th and aimed to beat Amazon’s Prime Day but thanks to a lack of supply to offer many great deals, it ultimately failed at beating them.
There are several crucial factors why TikTok’s version failed and is not yet ready to compete with Amazon, as you see highlighted here.
TikTok’s “Deals For You Days” Sales Performance
- TikTok’s Event: Gross merchandise volume (GMV) dropped by 6%.
- Amazon’s Prime Day: GMV rose by 3%.
Discount Strategies
- TikTok: Average discount was 18%.
- Amazon: Average discount was 22%.
Operational Issues
- Discount Glitches: Initial technical issues affected TikTok’s sales event.
- Consumer Behavior: Shoppers more familiar with Amazon’s established platform.
Why TikTok Couldn’t Stack Up Against Amazon’s Prime Day
TikTok’s attempt to rival Amazon demonstrates its growing pains in the eCommerce space. Operational issues and lower discount rates hampered its competitiveness.
While TikTok’s eCommerce ambitions are evident, it still faces significant hurdles in challenging Amazon’s dominance. Continuous improvement and stronger discount strategies are essential for future success.
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