MyoTape Brand Review

Inside this MyoTape brand review, we’re going to break down their Shopify store, traffic, Shopify apps, marketing strategies, customer reviews, paid ads, revenue, and more.

Use all of this insight for free and utilize the knowledge in your own store.

Store Products

MyoTape is a mouth tape designed to support nasal breathing and improve sleep quality. It gently stimulates the muscles around the mouth, encouraging lip closure without causing discomfort or obstructing airflow.

Additionally, MyoTape allows for emergency mouth opening, making it safer and less claustrophobic than the traditional tape.

They have an extensive selection of mouth tapes that include options for adults, individuals with beards or sensitive skin, children, and athletes. MyoTape also offers family sample packs and smaller sizes to accommodate various needs.

Store’s Purpose

Inspired by decades of breathing research, MyoTape aims to help individuals reduce snoring, prevent sleep apnea, and enhance their overall health.

By gently encouraging lip closure without covering the mouth, MyoTape offers a comfortable and effective solution for those seeking better sleep and improved well-being.

Founder’s Journey and Vision

Patrick McKeown, a leading expert in breathing and a TEDx speaker, is the founder of MyoTape.

With a background in Oxygen Advantage and Buteyko Clinic International, McKeown’s extensive knowledge and research have led to the development of this innovative product.

His expertise is recognized by his co-authored article in the Journal of Clinical Medicine and his affiliations with the Royal Society of Biology and the Academy of Applied Myofunctional Sciences.

McKeown’s passion for functional breathing drives his mission to help others improve their health through effective breathing techniques, as demonstrated by his engaging TEDx talks.

Shopify Apps

Conversion

Product Reviews

Internationalization

Affiliate Programs

Ads

Email Marketing

Marketplaces

Traffic and Audience

Traffic Location

MyoTape Ads

MyoTape isn’t running paid ads at the moment.

Additional research inside the Meta Ad Library suggests they have no past ads as well, meaning this brand is solely depending on organic traffic from search engines and social media to attract customers.

Marketing Strategy

From everything we’ve seen, MyoTape utilizes several marketing strategies:

SEO

Search Engine Optimization is a crucial part of MyoTape’s online traffic which helps the brand attract new customers.

Their strategy includes writing and posting blog posts that focus on keywords such as the ones you see here above.

You can see how their content looks in their blog section.

Paid Ads

As we saw earlier, MyoTape doesn’t focus on running paid ads to drive traffic and attract customers. However, you will see below that they use a much more sustainable and viral tactic.

Social Media

Social Media is the biggest factor that contributes to MyoTape’s success. From what we’ve seen in this MyoTape brand review, this brand doesn’t rely on paid ads a lot. However, they use social media influencers to make their product go viral.

YouTube videos by popular names such as Chris Evans, Mel Robbins, and more are only a small part of the arsenal of influencers that MyoTape uses to gain popularity.

Additionally, you can explore all of their social media content and see what works. Analyze which types of posts have the most views and engagement and try to create similar content for your brand.

Customer Experience and Feedback

Customer Journey

Shopping on Myotape’s Shopify store is simple: Just select the mouth tape you prefer, and the website will provide all the details you need, including price, quantity, sizes, a size guide, product description, and instructions on how to use the tape.

With a smooth and easy shopping experience, the website makes it effortless for anyone to find the ideal mouth tape.

Reviews and Social Proof

Estimated Annual Revenue

According to various sources and calculators based on traffic, conversion rate, and product costs, MyoTape is estimated to earn:

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