Inside this Lorier brand review, we’re going to break down their Shopify store, traffic, Shopify apps, marketing strategies, customer reviews, paid ads, revenue, and more.
Use all of this insight for free and utilize the knowledge in your own store.
Store Products
Lorier offers a collection of timeless watches designed for lasting style. With clean lines, classic proportions, and rugged construction, these watches are perfect for any occasion.
Crafted with mechanical movements, 316L marine-grade stainless steel cases, and impact-resistant Hesalite crystals, Lorier watches are built to withstand the test of time.
A portion of each purchase is donated to OCEANA, a non-profit organization dedicated to protecting our oceans.
Store’s Purpose
Lorier’s purpose is to create watches that are not just accessories, but companions.
They believe that a watch should be a functional, reliable tool that is worn daily, not a status symbol to be displayed. Their focus on design, performance, and wearability ensures that Lorier watches are built to last and become meaningful parts of their owners’ lives.
Founder’s Journey and Vision
Lorier was born out of a personal need and a passion for vintage watches.
Founded by a husband-and-wife team in New York City, the brand was inspired by their desire for a versatile, affordable timepiece that could be worn daily without sacrificing style or durability.
Their own experiences with watches, combined with their teacher’s budget, led them to create Lorier – a brand dedicated to making high-quality, accessible watches that could become meaningful companions for their wearers.
Shopify Apps
Product Reviews
Forms
Affiliate Programs
Ads
Email Marketing
Page Builder
Marketplaces
Traffic and Audience
Organic Traffic: 22.2K
Avg. Visit Duration: 01:32s
Paid Traffic: 0
Bounce Rate: 42.07%
Traffic Location
Lorier Ads
Lorier isn’t running any paid ads at the moment and doesn’t have a history of running paid ads in the Meta Ad Library.
Marketing Strategy
From everything we’ve seen, Lorier utilizes several marketing strategies:
SEO
Lorier’s blog is a good driver of traffic to the website by posting content that targets many keywords such as the ones above.
But, in addition to its own blog content, the site has backlinks from other popular websites as well, including the following:
If you want to achieve similar success for your own Shopify store, you can copy some of the strategies this brand is using and increase your chances of success.
In other words, you should post content that has your brand’s and product’s keywords for more visibility on Google. And, you can reach out to other popular blogs and websites to review your store.
Paid Ads
Considering how well Lorier is doing with SEO and social media, the brand simply isn’t running any paid ads at the moment.
In-Store Marketing
Some in-store marketing strategies are also in place for the Lorier Shopify store.
For example, they have a newsletter where customers can subscribe and receive promotions, valuable insights, and other useful info that brings back return customers.
Then, their reviews page helps increase the conversion rate by reassuring users that these watches are of great value.
Social Media
Lorier also takes advantage of social media and posts content to promote their brand and products. This is a great place to study your competition and use or improve their marketing strategy.
When it comes to Lorier Watches, they have thousands of followers on Facebook and Instagram.
They mostly post images on these two platforms.
But, their biggest success comes from YouTube, as countless channels are posting reviews about their watches and utilizing the store’s affiliate program.
Customer Experience and Feedback
Customer Journey
Lorier offers a seamless and informative online shopping experience for those seeking high-quality timepieces. The website’s user-friendly interface and detailed product descriptions make it easy for customers to find the perfect watch.
Each product page provides comprehensive information, including specifications, dimensions, shipping policies, design explanations, component details, and inspiration. The visual presentation of the watches is appealing, showcasing the craftsmanship and design of each piece.
Overall, Lorier is an excellent resource for anyone looking to purchase a new watch.
Reviews and Social Proof
Estimated Annual Revenue
According to various sources and calculators based on traffic, conversion rate, and product costs, Lorier is estimated to earn:
<$5 Million Annually
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