9Barista Brand Review

Inside this 9Barista brand review, we’re going to break down their Shopify store, traffic, Shopify apps, marketing strategies, customer reviews, paid ads, revenue, and more.

Use all of this insight for free and utilize the knowledge in your own store.

Store Products

The 9Barista, designed by Cambridge University jet engineer and coffee enthusiast William Playford, is a truly unique espresso machine. Its patented twin boiler system, with no electronics and only one moving part, ensures exceptional reliability and simplicity.

The first boiler heats water to a high pressure, while the second regulates the brewing temperature, resulting in a rich, flavorful espresso with a perfect crema.

Store’s Purpose

9Barista was founded with the mission of providing high-quality espresso machines that are both sustainable and accessible.

Recognizing the limitations of traditional espresso machines, the company aimed to create a product that offered café-quality performance without the environmental drawbacks.

By prioritizing resource efficiency and durability, 9Barista seeks to make a positive impact on the planet while empowering individuals to enjoy delicious espresso at home.

Founder’s Journey and Vision

William Playford’s passion for thermodynamics began in his youth, fueled by experiments in his parents’ garden shed.

While pursuing a Ph.D. in jet engine thermodynamics, he turned his attention to espresso machines, leading to the groundbreaking concept of a twin-boiler system.

Through years of meticulous research, development, and countless prototypes, Playford perfected the technology, overcoming numerous challenges along the way.

His unwavering dedication and innovative approach culminated in the launch of 9Barista in 2019, revolutionizing the home espresso market with its sustainable and high-performance design.

Shopify Apps

Conversion

Product Content

Search and Filters

Banners

Ads

Email Marketing

Marketplaces

Traffic and Audience

Traffic Location

9Barista Ads

Here are some of the ads the 9Barista is currently running.

Google

Facebook

Marketing Strategy

From everything we’ve seen, 9 Barista utilizes several marketing strategies:

SEO

How does 9Barista have such incredible SEO traffic but they only have less than a dozen blog posts on the site?

Well, they currently rank first and second place on Google for their brand name and critical keywords like “stovetop espresso maker”, for example.

Their product headlines and blog posts contribute to their traffic but here’s what works better for them.

When you search “9barista” on Google, you will notice lots and lots of websites reviewing their products. This is how they are driving tons of traffic to the store.

But wait, that’s not the only marketing strategy they are using.

Paid Ads

9Barista isn’t focusing too many resources on Facebook paid ads at the moment. They have a couple of ads on the Meta Ad Library, as you can see for yourself.

They have one image ad and one video ad on Facebook that is driving a bit of traffic and brand awareness.

However, they are also bidding for several important keywords on Google Ads as well, including 9barisa, espresso machine, and a few more. This drives much more visitors compared to their FB ads.

In-Store Marketing

In order to sell more products and make more money, 9Barista employs some amazing strategies in-store, where all the magic happens once you get some traffic.

Once you enter the 9 Barista store, you can see the following:

• Personalized Engraving: Customers can add a personal touch to their espresso machines by engraving text or graphics.
  ◦ Text engraving: £22.50
  ◦ Graphic engraving: £37.50

• Variety of Accessories: 9Barista offers a range of accessories to enhance the espresso experience, each with its own price.
• Refurbished Machines: For customers seeking a more affordable option, refurbished machines are available at a lower price than brand-new models.

Social Media

9Barista’s presence on social media helps tremendously to drive traffic to the store. Even though they have some decent engagement on Facebook and Instagram, YouTube is where they see the biggest success.

In fact, most of their traffic isn’t coming from their own YouTube channel. They only have two videos there. But, when you search “9Barista” on YouTube, you will see countless videos of other channels reviewing the product, racking up millions of views.

Customer Experience and Feedback

Customer Journey

The 9Barista buying process is designed to be smooth and user-friendly. Once customers select their desired product, they are guided to a page with detailed information, including the option to choose between a refurbished or new machine.

While the machine itself can be customized with engraving, customers can also explore a variety of accessories to enhance their espresso experience, which are available for purchase alongside the machine. At the bottom of the page, customers can find reviews and product specifications.

This streamlined process ensures a seamless shopping experience for customers.

Reviews and Social Proof

Estimated Annual Revenue

According to various sources and calculators based on traffic, conversion rate, and product costs, 9Barista is estimated to earn:

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