Arrae Brand Review

Inside this Arrae brand review, we’re going to break down their Shopify store, traffic, Shopify apps, marketing strategies, customer reviews, paid ads, revenue, and more.

Use all of this insight for free and utilize the knowledge in your own store.

Store Products

Arrae is a leading supplement company dedicated to providing high-quality, effective products that address a wide range of health concerns.

With a focus on natural ingredients and scientific research, Arrae offers a diverse range of supplements, including gut health, sleep and mood regulators, bundles, bloating remedies, gluten-free, nut-free, non-GMO, filler-free, and vegan options.

Store’s Purpose

Arrae is a company committed to providing effective and natural supplements that address a wide range of health concerns. Created by a qualified naturopathic doctor, their formulas prioritize efficacy and safety empowering individuals to take control of their health and live a more fulfilling life.

Founder’s Journey and Vision

Arrae’s founders, Siff Haider and Nish Samantray, were inspired to create a brand that addressed the unique health challenges faced by women.

Siff’s personal journey with natural remedies led her to recognize the potential of high-quality, targeted supplements to improve women’s well-being. Nish, with a background in technology, was driven by a desire to educate others about natural health and wellness.

Together, they founded Arrae with the mission of providing women with effective, beautiful, and natural products that empower them to feel their best.

Shopify Apps

Conversion

Forms

Ads

Affiliate Programs

Fraud

Loyalty & Rewards

Email Marketing

Marketplaces

Traffic and Audience

Traffic Location

Arrae Ads

Here are some of the ads the Arrae is currently running.

Google

Facebook

Instagram

Marketing Strategy

From everything we’ve seen, Arrae utilizes several marketing strategies:

SEO

Most of the bigger Shopify brands utilize SEO in order to grow their traffic. When it comes to Arrae, they are targeting crucial keywords in order to promote their products.

Take action: You can visit Arrae’s blog and see the type of content they are posting. Get inspired or even create a similar content strategy if you are selling a similar product.

Paid Ads

The brand also relies heavily on paid advertising on Google, Facebook, and Instagram to bring in new customers and grow brand awareness.

Above, you can see a few examples of how their ads look. However, you can get more in-depth information and even watch their video ads to get inspired, for free.

Take action: Just visit Arrae’s Meta Ad Library and you can see all of their active ads and how they are performing.

In-Store Marketing

1. Instant 10% Discount: To encourage initial purchases and build customer loyalty, Arrae offers a welcome discount of 10% on all products to new visitors to their website.
2. Promotional Bundles: Arrae frequently provides promotional bundles to encourage repeat purchases and increase customer satisfaction. One current offer involves purchasing a supplement and receiving a free Arrae magnesium supplement with a three-month or six-month subscription.
3. Wholesale and Retail Partnerships: Arrae has a section on their website where they actively seek partnerships with clinics and stores to expand their product reach and increase brand visibility. This strategy provides an opportunity for both Arrae and its partners to benefit from increased sales and brand recognition.

Social Media

Arrae’s Instagram page features over 150K followers, serving as a wonderful drive of traffic and a way of promoting all of their products.

They have over 1000 posts made up of both images and reels. Each of their reels has thousands of views, ensuring lots of new visitors to the Shopify store.

Take action: Click on the buttons below and analyze the brand’s social media content strategy. Try to recreate similar videos with your own products. Look at the most popular reels first, and go from there.

Customer Experience and Feedback

Customer Journey

Arrae’s user-friendly website makes the purchasing process seamless and informative. Customers can easily browse through the product catalog, selecting items based on their specific needs.

Once a product is chosen, detailed information is provided, including price, reviews, dosage, quantity, promotions, delivery options, usage instructions, and ingredient lists. This comprehensive approach ensures that customers have all the necessary information to make informed purchasing decisions.

Reviews and Social Proof

Estimated Annual Revenue

According to various sources and calculators based on traffic, conversion rate, and product costs, Arrae is estimated to earn:

Learn more: Yum Cha Tea Company Brand Review