Hero Packaging Brand Review

Inside this Hero Packaging brand review, we’re going to break down their Shopify store, traffic, Shopify apps, marketing strategies, customer reviews, paid ads, revenue, and more.

Use all of this insight for free and utilize the knowledge in your own store.

Store Products

Hero Packaging is a leading provider of sustainable and eco-friendly packaging solutions.

Committed to eliminating single-use plastic, they offer a range of compostable products, including compostable mailers, compostable and paper-padded mailers, compostable tape, and compostable labels.

Store’s Purpose

Hero Packaging’s compostable packaging is designed to break down into fertilizer within 90-120 days when properly composted at home.

These products are single-use plastic-free and certified by the ABA, ensuring a sustainable and environmentally responsible choice for your packaging needs.

Founder’s Journey and Vision

Anaita and Vik, a Sydney-based husband and wife duo, founded Hero Packaging with a mission to eliminate single-use plastic from packaging.

After years of research and development, Anaita and Vik discovered a compostable material that was not only waterproof and durable but also broke down in a compostable environment.

With this breakthrough, they launched Hero Packaging, offering a range of sustainable and eco-friendly packaging solutions.

Today, Hero Packaging is a leading provider of compostable mailers, tape, and labels.

Additionally, the company donates a significant portion of its profits to charity, supporting organizations like Greening Australia, Ozharvest, Children’s Ground, and Starlight Children’s Foundation.

Shopify Apps

Conversion

Product Reviews

Loyalty & Rewards

Affiliate Programs

Pre-Orders

Ads

Discounts

Email Marketing

Marketplaces

Traffic and Audience

Traffic Location

Hero Packaging Ads

Here are some of the ads the Hero Packaging is currently running.

Google

Facebook

Instagram

Marketing Strategy

From everything we’ve seen, Hero Packaging utilizes several marketing strategies:

SEO

The site receives a notable portion of its organic traffic through branded keywords, indicating strong brand recognition.

Approximately 75% of their search traffic comes from branded searches, with key terms such as “heropackaging.com.au” and “hero packaging” ranking high.

This suggests that their SEO strategy leans heavily on brand familiarity rather than non-branded keyword optimization.

Paid Ads

In terms of paid search, Hero Packaging runs ads on major platforms like Google and Facebook.

Their paid search terms are focused on branded keywords, indicating a defensive ad strategy aimed at protecting their brand from competitors. This shows that they are likely investing in reinforcing their brand name rather than expanding through generic keywords.

In-Store Marketing

• Influencer Partnerships: Leveraging the power of social media, Hero Packaging collaborates with popular influencers to promote their sustainable products and reach a wider audience.

• Affiliate Program: The company offers an attractive affiliate program that allows individuals and businesses to earn commissions by promoting their products, fostering a sense of community, and encouraging participation.

• Custom Packaging: Hero Packaging also offers customized packaging solutions to meet specific requirements of their customers.

• Strong Sustainability Message: The company consistently emphasizes the importance of reducing single-use plastic and highlights the environmental benefits of its products, resonating with eco-conscious consumers.

Social Media

The store’s social traffic primarily originates from Facebook and Instagram, accounting for almost all of its social engagement.

There is very little traffic from other platforms, which suggests they heavily focus on Facebook and Instagram for social media marketing, leaving potential opportunities on platforms like TikTok or LinkedIn untapped.

Their social engagement strategy could benefit from diversification to other networks.

Customer Experience and Feedback

Customer Journey

The Shopify store features a user-friendly website that provides customers with a seamless shopping experience.

When selecting a product, they can find detailed information including the price, quantity, price per piece, size, customization options, product details, shipping and returns, FAQs, and customer reviews.

This comprehensive information allows customers to confidently choose the right packaging solution for their needs and complete their purchase with ease.

Reviews and Social Proof

Estimated Annual Revenue

According to various sources and calculators based on traffic, conversion rate, and product costs, Hero Packaging is estimated to earn:

Learn more: Arrae Brand Review