Inside this Cratejoy review, we’re going to break down their Shopify store, traffic, Shopify apps, marketing strategies, customer reviews, paid ads, revenue, and more.
Use all of this insight for free and utilize the knowledge in your own store.
Store Products
Cratejoy is one of the biggest subscription box dropshipping stores out there. Unlike many similar stores, where the boxes belong to a specific niche, Cratejoy features categories for almost everyone.
Subscription boxes are a unique product category where customers receive a curated selection of items delivered regularly.
The element of surprise and anticipation is often a key draw for consumers who enjoy discovering new products and experiences. This makes subscription boxes a popular choice for businesses looking to engage customers on a recurring basis.
Store’s Purpose
Cratejoy is a subscription e-commerce platform that offers a comprehensive suite of tools for individuals to start and grow their own subscription box businesses.
The platform provides sellers with a ready-made online store, customer base, and marketing tools, including analytics, website hosting, and access to the Cratejoy website.
The website itself, with millions of monthly visitors and buyers, can help increase visibility and potential customer acquisition. This makes it easier for entrepreneurs to get started and reach a wider audience.
Founder’s Journey and Vision
Cratejoy was founded by Amir Elaguizy and Alex Morse, two experienced entrepreneurs with a shared passion for building successful businesses.
The duo previously co-founded MarketZero, which was acquired by Zynga in 2011.
Inspired by the power of the subscription business model, Elaguizy and Morse created Cratejoy to empower individuals to start and grow their own subscription-based businesses.
With a focus on quality, accessibility, and customer satisfaction, Cratejoy aims to provide founders with the tools and support they need to succeed.
Shopify Apps
Affiliate Programs
Subscriptions
Ads
SEO
Loyalty & Rewards
Email Marketing
Marketplaces
Traffic and Audience
Organic Traffic: 117K
Avg. Visit Duration: 01:42s
Paid Traffic: 42K
Bounce Rate: 50.04%
Traffic Location
Cratejoy Ads
Here are some of the ads the Cratejoy is currently running.
Marketing Strategy
From everything we’ve seen, Cratejoy utilizes several marketing strategies:
SEO
Organic Search is a vital source of traffic for Cratejoy, accounting for 55.94% of its overall traffic. Here are the key takeaways:
- Branded vs. Non-Branded Traffic: Cratejoy has a strong brand presence, with 89% of search traffic coming from branded keywords. This indicates that the brand is well-known in its niche, and people are specifically looking for it.
- Top Organic Search Terms:
- “cratejoy”, “subscription box”, and “cratejoy login” are some of the top-performing keywords, showing that Cratejoy’s SEO strategy effectively captures people searching for subscription boxes.
- There’s a balance between brand-focused and product-focused keywords, which is a positive SEO strategy for sustaining both returning and new customers.
Take Action
- Optimizing for non-branded keywords (like “subscription boxes”) can help drive new traffic. Focus on long-tail keywords that describe your niche and products to capture broader audiences.
- Strong branded search is great, but make sure to improve the presence of keywords that are the names of your exact products.
Paid Ads
Cratejoy has a moderate presence in paid advertising, but it seems there is room for improvement:
- Paid Search Ads:
- Cratejoy has been running search ads on keywords such as “subscription box” and “cratejoy login,” which complement its organic search efforts.
- However, there is an opportunity to expand on more specific product-based or niche-focused keywords to target users interested in subscription boxes for different categories (e.g., beauty boxes, hobby boxes).
- Display Advertising:
- The store’s display ads are primarily served through Undertone, with ads appearing on sites like reddit.com and ranker.com. These platforms are widely popular, providing Cratejoy with visibility across various online communities.
- Top publishers show that the ads are appearing in relevant, high-traffic places, but focusing on higher-quality ad networks might yield better results.
Take Action
- Expand Paid Search campaigns beyond core branded terms to reach new audiences. Consider testing niche-specific paid ads, targeting specific products or categories of subscription boxes.
- Display ads can work well, but focusing on platforms like Facebook Ads or Google Display Network might give broader exposure with more advanced targeting options.
In-Store Marketing
Apart from being unique in its business strategy, Cratejoy has an interesting approach regarding its in-store marketing strategy which furthermore attracts customers:
- Simplified Shopping: Cratejoy offers a variety of shopping categories like “Shop by Recipient,” “Shop by Interest,” and “Shop by Price,” making it easy for customers to find the perfect subscription box.
- Attractive Incentives: A 20% discount on the first subscription box purchase and the availability of gift cards provide further incentives to attract and retain customers.
- Gift Cards: Cratejoy’s gift cards offer a convenient and thoughtful way for customers to give the gift of a subscription box to friends and family.
One of the primary ways Cratejoy generates revenue is through subscription fees charged to sellers who utilize their platform.
- Sell on the Marketplace: This plan starts at $24.99 per month plus transaction fees.
- Design and Launch Your Website: This plan starts at $59 per month plus transaction fees.
Additionally, Cratejoy benefits from transaction fees associated with sales made through their marketplace.
By facilitating these transactions, Cratejoy earns a commission on each sale, further contributing to its revenue stream.
This revenue model creates a mutually beneficial partnership between Cratejoy and its sellers, as both parties have a vested interest in the success of the platform and the businesses that operate on it.
Social Media
Top Performing Social Channels:
- Reddit: 38.07% of social traffic comes from Reddit, indicating that Cratejoy engages well with niche Reddit communities. Reddit is a strong platform for subscription businesses, where word-of-mouth and discussions drive conversions.
- YouTube: 23.23% of social traffic comes from YouTube, highlighting the effectiveness of visual content and unboxing experiences that attract attention.
- Pinterest: Pinterest contributes 16.23% of social traffic, which aligns well with Cratejoy’s product range, as subscription boxes are often visually appealing and perfect for Pinterest’s audience.
Take Action
- Reddit and YouTube are great platforms to engage in niche-specific content, especially if your product benefits from unboxings, reviews, or community discussions.
- Pinterest is effective for visual marketing, especially for products like subscription boxes. Consider creating pins or boards around your product categories.
- Facebook and Instagram could be leveraged more to reach a broader demographic. Paid social ads or influencer partnerships could be ways to grow traffic from these platforms.
Customer Experience and Feedback
Cratejoy offers a seamless customer experience, making it easy to find and purchase the perfect subscription box.
Customers can browse through various categories, view product details, and read reviews to make informed decisions.
With clear pricing information, including the price per subscription, customers can easily calculate their costs. Additionally, Cratejoy provides comprehensive information on shipping, refunds, cancellations, and customer satisfaction, ensuring a hassle-free shopping experience.
Reviews and Social Proof
Estimated Annual Revenue
According to various sources and calculators based on traffic, conversion rate, and product costs, Cratejoy is estimated to earn:
$19.8 Million Annually
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