Inside this Bamba Swimwear brand review, we’re going to break down their Shopify store, traffic, Shopify apps, marketing strategies, customer reviews, paid ads, revenue, and more.
Use all of this insight for free and utilize the knowledge in your own store.
Store Products
Bamba Swim is a swimwear company that specializes in stylish and functional swimsuits for all body types.
In addition to their core swimwear line, they also offer a range of complementary products like beachwear, accessories, and other clothing items to complete your aquatic wardrobe.
Store’s Purpose
The brand, founded by Kayla Fallace, is dedicated to empowering women through stylish and sustainable swimwear. Inspired by the bold and confident spirit of the 1980s, their designs feature daring cuts, vibrant colors, and eye-catching prints that celebrate diverse female bodies. Beyond fashion, Bamba Swim is committed to environmental sustainability, ensuring their products contribute positively to the planet.
Founder’s Journey and Vision
Kayla Fallace
Shopify Apps
Social Proof
Product Comparison
Banners
Ads
Email Marketing
Marketplaces
Traffic and Audience
Organic Traffic: 34K
Avg. Visit Duration: 01:18s
Paid Traffic: 2.9K
Bounce Rate: 48.17%
Traffic Location
Bamba Ads
Here are some of the ads the Bamba Swimwear is currently running.
Marketing Strategy
From everything we’ve seen, Bamba utilizes several marketing strategies:
SEO
Organic search accounts for 39.51% of the traffic to Bamba Swim, making it a key source of visitors for the store.
- Branded vs. Non-Branded Traffic: Branded search accounts for 61% of traffic, meaning a significant portion of visitors are already familiar with the brand. Non-branded searches represent 39% of the traffic, indicating that the store is attracting customers based on product-related search terms as well.
- Top Organic Search Terms:
- The top branded search term is “bamba swim”, along with other variations such as “bamba swimwear” and “bambaswim.”
- Non-branded search terms like “cut out bikini” and “accommodation” are also performing well, which indicates that the store is successfully targeting customers searching for specific swimwear styles.
- There has been growth in organic search traffic, such as a 29.77% increase for the keyword “cut out bikini.” This suggests that the store’s SEO efforts are effective in capturing product-specific interest.
Take Action
Focus on Non-Branded Keywords: To increase visibility, create content targeting swimwear-related searches that aren’t specifically branded. This could include blog posts on swim trends, swimwear guides, or lookbooks that target broader search terms.
Optimize Product Descriptions: Incorporate relevant keywords into product descriptions, meta titles, and image alt text. Tools like Google Keyword Planner can help you find these non-branded keywords.
Build Backlinks: Start guest blogging or partnering with influencers in the fashion industry to link back to your store. This will help improve your SEO ranking and bring in new visitors.
Paid Ads
Ads seem to target branded keywords, as the majority of paid search comes from specific terms like “bambaswim.”
The overall percentage of paid search visits (only 12.85%) suggests that the store is moderately investing in paid search campaigns, focusing on brand awareness.
Take Action
Expand Paid Search to Non-Branded Keywords: Start small campaigns targeting broad terms like “best bikinis for summer,” “affordable swimwear,” or other non-branded searches related to your products.
Leverage Ad Extensions: Use Google Ads extensions to show more information like price, reviews, or shipping deals in your ad copy to make it stand out and attract more clicks.
Use Lookalike Audiences: Facebook and Google offer lookalike audience tools. Use them to find potential customers based on the behavior of your existing ones.
In-Store Marketing
Sustainability Focus: The brand partners with REPREVE and HIGHJET to utilize recycled materials, emphasizing their commitment to eco-friendliness and sustainability.
Incentivized Purchases: Bamba Swim offers free shipping for orders over $350, encouraging larger purchases and customer loyalty.
Customer Discounts: Offering a 10% discount on the first purchase encourages new customers to try the company’s products and potentially become loyal customers
Social Media
Pinterest (60%) and Instagram (37%) are the major drivers of traffic from social platforms.
Instagram is leveraged well for a visual-based product like swimwear. Pinterest is being used efficiently to attract customers with lifestyle and inspirational content.
Bamba Swim has also leveraged the power of influencer marketing to showcase their 80s-inspired swimwear collections.
By partnering with renowned models like Lais Ribeiro, Kelly Gale, and Nadine Leopold, and photographers like Cameron Hammond and Jason Lee Parry, the brand has successfully reached a wider audience and generated buzz around their products.
These campaigns, featuring names like “Villa Tasca,” “Horizon,” “Born in Brazil,” and “Cupid’s Mansion” starring Frida Aasen, have helped solidify Bamba Swim’s position as a leading swimwear brand that blends retro aesthetics with modern design.
Take Action
Consistency on Pinterest: Create a consistent pinning strategy where you pin new content, product shots, and user-generated content frequently to stay top of mind for Pinterest users. Use high-quality images and ensure your product links are always active.
Optimize Instagram Shopping: Since Instagram is driving significant traffic, focus on making sure your Instagram shopping posts are seamless. Tag your products in posts and stories to make it easier for users to buy directly.
Leverage User-Generated Content (UGC): Encourage your customers to share photos of themselves in your products and repost them on your account. It helps build social proof and encourages more engagement.
Customer Experience and Feedback
Bamba Swim’s website offers a seamless shopping experience. Customers can easily find the perfect product with detailed information on pricing, colors, sizes, and materials.
Additionally, the website features FAQs, social media images, and shipping details to provide a comprehensive overview of each product. This user-friendly design makes it simple for customers to navigate the site and complete their purchases.
Reviews and Social Proof
Estimated Annual Revenue
According to various sources and calculators based on traffic, conversion rate, and product costs, Bamba is estimated to earn:
<$5 Million Annually
Subscribe to the newsletter for more in-depth insights weekly.
Leave a Reply