Inside this BJJ Fanatics brand review, we’re going to break down their Shopify store, traffic, Shopify apps, marketing strategies, customer reviews, paid ads, revenue, and more.
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Store Products
BJJ Fanatics offers a wide range of high-quality BJJ products, including instructional DVDs, kimonos, rashguards, belts, and accessories from top brands in the industry.
Their extensive collection features instructional content from renowned BJJ masters, providing valuable insights and techniques for practitioners of all levels.
Store’s Purpose
BJJ Fanatics is more than just a store, it’s a community hub for BJJ enthusiasts.
Their primary purpose is to empower BJJ practitioners by providing them with the tools and resources they need to excel in their training.
By offering high-quality products and fostering a passionate community, BJJ Fanatics aims to inspire and support BJJ athletes on their journey to mastery.
Founder’s Journey and Vision
BJJ Fanatics was founded by two passionate BJJ black belts, Bernardo Faria and Michael Zenga. Sharing a deep-rooted love for the sport and a desire to cater to fellow BJJ enthusiasts, they aimed to create a one-stop shop for those who view BJJ as a lifestyle, not just a sport.
The spark that ignited BJJ Fanatics was a shared passion for learning. Michael Zenga, driven by his desire to deepen his understanding of BJJ, invited renowned black belt Bernardo Faria to host a seminar at his school.
This experience solidified their belief in the power of long-distance learning and inspired them to create a platform where martial arts enthusiasts could access high-quality instruction from anywhere in the world.
With this vision, they launched BJJ Fanatics, initially as an online store selling instructional DVDs and videos. Despite early skepticism, their dedication and commitment to providing valuable content soon paid off, and the store quickly gained popularity.
Shopify Apps
Upsells
Digital Products
Affiliate Programs
Ads
Email Marketing
Traffic and Audience
Organic Traffic: 435.9K
Social Traffic: 76.6K
Paid Traffic: 51.1K
Direct Traffic: 402.6K
Traffic Location
BJJ Fanatics Ads
Here are some of the ads that BJJ Fanatics is currently running.
BJJ Fanatics Google Ads Library
BJJ Fanatics Facebook Ads Library
Marketing Strategy
From everything we’ve seen, BJJ Fanatics utilizes several marketing strategies:
SEO
• Branded vs. Non-Branded Search Terms:
About 57% of their traffic is branded, with users specifically searching for “BJJ Fanatics” and related terms, while 43% is non-branded, which brings in audiences unfamiliar with the brand.
• Top Organic Search Terms:
Top search terms include both branded and high-intent keywords like “BJJ instructional videos,” “Brazilian Jiu-Jitsu techniques,” and names of well-known BJJ instructors. This shows they are capturing users looking for both the brand and general BJJ educational content.
Take Action
If you work in a niche like martial arts, capitalize on the popularity of well-known figures in your industry. For example, if you’re offering yoga content, use instructor names or specific techniques people search for, like “Ashtanga by [Instructor].”
Content like “Top 5 BJJ Techniques for Beginners” or “Advanced Guard Passing Techniques” will attract organic traffic from enthusiasts at different skill levels. Educational content is powerful in martial arts, where enthusiasts are constantly looking to improve.
Paid Ads
• Targeted Paid Search:
BJJ Fanatics likely targets high-intent keywords in paid search, focusing on terms like “BJJ training videos” or specific course names. This helps attract users actively searching for online martial arts training.
• Display Advertising for Brand Awareness:
The brand uses display advertising, reaching potential customers through visual ads, which can attract attention in places where BJJ enthusiasts might be browsing.
Take Action
Run ads targeting keywords relevant to beginners, such as “Intro to BJJ” or “Basic BJJ Moves.” This brings in new students. Use retargeting ads for users who visited specific product pages but didn’t purchase, offering a discount or highlighting the instructor’s expertise.
Use ads to promote your star instructors or unique selling points. For example, “Learn from World-Class BJJ Black Belts” or “Exclusive Techniques You Won’t Find Anywhere Else.” This helps establish credibility and attracts fans of the sport who may not know your brand.
Social Media
• Top Social Traffic Sources:
Social traffic primarily comes from YouTube (60.77%) and Instagram (16.79%). YouTube is ideal for video tutorials and instructional content, while Instagram allows community interaction and updates on new releases or events.
• Engaging with Fans through Video Content:
Video is crucial in sports training, as it allows viewers to see techniques in action. BJJ Fanatics capitalizes on this with tutorial snippets and instructional clips to engage fans and drive traffic to their site.
Take Action
If you’re offering instructional content, create teaser videos or short technique breakdowns on YouTube. Titles like “3 Effective Moves to Try in BJJ” or “Sneak Peek of Our Latest BJJ Series” can capture interest and direct viewers to your full courses.
Showcase customers’ progress or reviews on Instagram. For example, share stories of students who achieved a new belt rank or mastered a challenging technique with your videos. This not only serves as social proof but also motivates others to pursue their own progress.
Customer Experience and Feedback
Navigating BJJ Fanatics’ user-friendly website is a breeze. When selecting a course, you’re presented with a wealth of information. Video previews showcase the techniques in action, and you can see the instructor who will be guiding you through the course.
The course description, content outline, and price are clearly displayed, making it easy to make an informed decision. With personalized recommendations tailored to your skill level and interests, finding the perfect course to enhance your BJJ journey is effortless.
Reviews and Social Proof
Estimated Annual Revenue
According to various sources and calculators based on traffic, conversion rate, and product costs, BJJ Fanatics is estimated to earn:
$2.5M Annually
See more brand breakdowns: Fangamer Brand Review
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