Inside this Faces Canada brand review, we’re going to break down their Shopify store, traffic, Shopify apps, marketing strategies, customer reviews, paid ads, revenue, and more.
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Store Products
Faces Canada is a cosmetics and skincare company that sells a wide range of products, including lipsticks, lip gloss, lip liners, eye shadow, foundation, concealer, blush, mascara, eyeliner, and more.
They also sell skincare products such as cleansers, moisturizers, and sunscreens. Faces Canada products are known for their high quality and affordability.
Store’s Purpose
The brand believes in the power of individuality and self-expression. Their products are designed to enhance your natural beauty, catering to a diverse range of skin tones and types.
Committed to cruelty-free practices, they prioritize safe and high-quality ingredients, ensuring that everyone can feel confident and beautiful.
Founder’s Journey and Vision
Faces Canada, a global beauty sensation, is owned and operated by Manash Ecommerce Pvt Ltd.
Founded in 2009, with a mission to bridge the gap between international beauty standards and the unique needs of Indian skin tones, the brand has become a beloved choice for millions.
The brand’s commitment to quality is evident in its carefully curated product range. Sourced from renowned global beauty hubs like Italy, Germany, and Turkey, Faces Canada offers a diverse selection of cosmetics, from vibrant lipsticks to flawless foundations.
With a strong online and offline presence, Faces Canada has expanded its reach across India, making its products accessible to beauty enthusiasts nationwide.
Shopify Apps
Product Reviews
Upsell and Cros-Sell
Email Marketing
Ads
Chat
Traffic and Audience
Organic Traffic: 36.3K
Social Traffic: 20.9K
Paid Traffic: 54.8K
Direct Traffic: 66.6K
Traffic Location
Faces Canada Ads
Here are some of the ads that Faces Canada is currently running.
Faces Canada Google Ads Library
Faces Canada Facebook Ads Library
Marketing Strategy
From everything we’ve seen, Faces Canada utilizes several marketing strategies:
SEO
• Branded vs. Non-Branded Traffic:
Organic search is highly reliant on branded keywords, such as “Faces Canada” and product-specific terms like “Faces Canada lipstick.”
• Top Organic Keywords:
Strong focus on makeup product categories (e.g., “best lipstick in India”) but with minimal diversity in non-branded search terms.
Take Action
Target broader terms like “affordable Indian makeup,” “best long-lasting lipsticks,” or “top skincare brands in India.”
Create content on topics like “Top makeup tips for Indian skin tones” or “How to choose the right foundation shade.”
Optimize product pages for long-tail keywords like “matte finish foundation for dry skin.”
Paid Ads
• Search Ads:
Strongly targeting branded terms, likely capturing users already familiar with the brand.
• Display Ads:
Investments in Google Display Network with image-heavy campaigns showcasing popular product categories like lipsticks and eye makeup.
Take Action
Bid on competitor terms like “Maybelline India” or “Lakmé matte lipsticks” to attract their audience.
Focus on festivals and wedding seasons with campaigns like “Perfect Diwali Makeup Kits” or “Bridal Skincare Deals.”
Social Media
• Social Platforms:
Instagram dominates, followed by Facebook. There’s limited presence on YouTube and Pinterest.
• Engagement:
Likely leveraging influencer marketing and engaging posts focused on makeup tutorials or product highlights.
Take Action
Partner with beauty bloggers and micro-influencers for campaigns like “Makeup under ₹500” or “My FacesCanada Favorites.”
Expand into Pinterest with makeup tutorials and seasonal product ideas to tap into a discovery-driven audience.
Customer Experience and Feedback
Faces Canada offers a seamless and informative purchasing experience. When customers select a product, they are presented with high-quality images, diverse options based on skin type and color, and exclusive website offers.
Additionally, they can explore detailed product information, including benefits, ingredients, and usage instructions. The platform also provides flexible return policies, ensuring customer satisfaction and peace of mind.
Reviews and Social Proof
Estimated Annual Revenue
According to various sources and calculators based on traffic, conversion rate, and product costs, Faces Canada is estimated to earn:
$37.5M Annually
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