Inside this Heads Up For Tails brand review, we’re going to break down their Shopify store, traffic, Shopify apps, marketing strategies, customer reviews, paid ads, revenue, and more.
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Store Products
Heads Up For Tails offers a comprehensive range of pet care products and services designed to cater to the diverse needs of pets and their owners.
From premium pet food and treats to stylish accessories and grooming supplies, the store provides everything necessary to ensure a happy and healthy life for pets.
Additionally, Heads Up For Tails offers a variety of services, including pet grooming, veterinary consultations, and pet boarding, making it a one-stop shop for all pet care needs.
Store’s Purpose
Heads Up For Tails is India’s premier pet care brand, committed to providing innovative products and services for pets and their owners. Founded by pet lovers, the company aims to foster a deeper bond between pets and their human companions.
Through a wide range of high-quality products and services, Heads Up For Tails strives to enhance the overall well-being and happiness of pets, making them an integral part of every family.
From a small kiosk in 2008 to a leading pet care brand, Heads Up For Tails has grown significantly. The company now operates over 90 stores and 68 pet spas across 18 Indian cities, offering a wide range of innovative pet products. By prioritizing quality and customer satisfaction, Heads Up For Tails has successfully catered to the needs of over 200,000 pet-owning families.
Founder’s Journey and Vision
Driven by a desire to provide her dog with the best possible life, Rashi Narang, with no prior experience, founded Heads Up For Tails in 2008. Frustrated with the lack of quality pet care options in India, Narang began by handcrafting products for her Labrador puppy, Sara. Recognizing a wider need for high-quality pet care, she built the business from the ground up, initially with the help of her mother.
Heads Up For Tails’ core belief is that pets are family, and the company strives to elevate the lives of pets and their humans through innovative products and services.
Today, the company is a leader in the Indian pet care industry, boasting a robust online presence and a network of physical stores offering a comprehensive range of pet care solutions. Beyond commercial success, the brand reflects Narang’s lifelong passion for animal welfare, with the Heads Up For Tails Foundation dedicated to supporting animals in need.
Shopify Apps
Product Reviews
Ads
Marketplaces
Traffic and Audience
Organic Traffic: 226.5K
Social Traffic: 44.9K
Paid Traffic: 178.7K
Direct Traffic: 147K
Traffic Location
Heads Up For Tails Ads
Here are some of the ads that Heads Up For Tails is currently running.
Marketing Strategy
From everything we’ve seen, Heads Up For Tails utilizes several marketing strategies:
SEO
- Branded vs. Non-Branded Search Terms:
- Branded search makes up 37% of organic traffic, while non-branded search contributes 63%. This focus on non-branded keywords helps attract users searching for general pet product needs, not just those familiar with the brand.
- Top Organic Search Terms:
- The top organic search terms include both branded terms like “headsupfortails” and non-branded terms such as “dog products india,” “pet treats,” and “cat toys.” This mix allows them to capture a broader audience in the pet care market.
Take Action
You should target non-branded keywords like “dog accessories India,” “pet grooming products,” or “cat food online.” This will help attract users who are not yet familiar with the brand but are searching for specific pet products.
Write blog posts or create videos around topics like “How to Choose the Right Dog Accessories” or “Benefits of Natural Pet Treats.” This type of content can attract non-branded traffic and position your brand as a knowledgeable resource in the pet care industry.
Paid Ads
Paid search contributes 29.18% of traffic, with top search terms including both branded and non-branded keywords such as “headsupfortails,” “dog food,” and “cat toys.” This strategy helps attract both brand-loyal customers and new users searching for pet products.
Take Action
Create ads targeting keywords like “buy dog toys online,” “pet food delivery,” or “best dog beds.” Use ad copy that emphasizes unique selling points, such as quality or eco-friendliness.
Google Shopping ads can effectively display product images, prices, and reviews directly in the search results. This is especially useful for pet products as it allows users to see options before clicking.
Use retargeting ads to bring back visitors who have browsed but didn’t purchase. Highlight products they viewed or promote related items to encourage conversions.
Social Media
- Top Social Traffic Sources:
- Social traffic is primarily driven by Instagram (32.33%), followed by LinkedIn (19.48%) and Facebook (18.91%). This suggests that the brand leverages Instagram for visually engaging content and LinkedIn possibly for corporate or industry-related engagement.
- Engagement Across Multiple Platforms:
- With Instagram as the top source, Heads Up For Tails is likely using visuals to connect with pet owners. The presence on LinkedIn indicates a strategy to build professional relationships, possibly with pet-related businesses or industry experts.
Take Action
Share high-quality images of your products, customer testimonials, and pet care tips on Instagram. Use Stories and Reels to engage your audience with interactive content such as behind-the-scenes or quick tips.
Use YouTube to share product reviews, pet care tutorials, or customer stories. For example, create videos about the best products for specific pet needs, such as “Top Grooming Tools for Dogs” or “Healthy Treats for Cats.”
Use LinkedIn to network with pet care businesses, veterinarians, and industry experts. Share company updates, industry news, and professional achievements to position your brand as a leader in the pet care industry.
Customer Experience and Feedback
Heads Up For Tails offers a seamless online shopping experience. The website is user-friendly and provides detailed product information, including high-quality images, pricing, sizing, availability, and customer reviews.
This comprehensive information empowers customers to make informed decisions about their purchases. Additionally, the website offers recommendations for complementary products and provides specific care instructions, enhancing the overall customer experience.
Reviews and Social Proof
Estimated Annual Revenue
According to various sources and calculators based on traffic, conversion rate, and product costs, Heads Up For Tails is estimated to earn:
$16.7M Annually
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