Inside this KBDfans brand review, we’re going to break down their Shopify store, traffic, Shopify apps, marketing strategies, customer reviews, paid ads, revenue, and more.
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Store Products
KBDfans is a popular online store specializing in mechanical keyboards. They offer a wide range of customizable keyboard components, including keycaps, switches, and entire keyboards in various layouts.
Whether you’re a seasoned enthusiast or a newcomer to the mechanical keyboard world, KBDfans has something to offer.
Store’s Purpose
KBDfans aims to provide enthusiasts and professionals with high-quality mechanical keyboards and components.
By offering a diverse selection of customizable options, they empower users to create personalized keyboards tailored to their specific needs and preferences.
Founder’s Journey and Vision
Founded in 2016 by Wei, a passionate enthusiast himself, KBDfans began as a small operation catering to the growing community of mechanical keyboard enthusiasts in China.
Wei’s personal journey into the world of keyboards ignited his vision to provide a platform for like-minded individuals to explore and customize their typing experience. In 2013, Wei purchased his first mechanical keyboard, which sparked his deep interest in the field. Since then, he has been immersed in the world of mechanical keyboards, gaining a profound understanding of the community’s needs and desires.
With this knowledge and passion, Wei founded KBDfans, initially operating as a one-person venture. Over the years, the company has grown significantly, now boasting a dedicated team of 40 individuals who share the same enthusiasm for mechanical keyboards.
Shopify Apps
Product Variants
Chat
Discounts
Cart Customization
Ads
Social Proof
Product Reviews
Traffic and Audience
Organic Traffic: 183.8K
Social Traffic: 42.2K
Paid Traffic: 8.2K
Direct Traffic: 135.4K
Traffic Location
KBDfans Ads
Here are some of the ads that KBDfans is currently running.
Marketing Strategy
From everything we’ve seen, KBDfans utilizes several marketing strategies:
SEO
• Branded vs. Non-Branded Search Terms:
Branded searches make up 46% of their organic traffic, while non-branded terms account for 54%. This shows a balanced strategy where they’re capturing both loyal fans and newcomers interested in custom keyboards.
• Top Organic Search Terms:
Their top keywords include both brand-specific phrases like “kbdfans” and product-oriented terms like “mechanical keyboard kits” and “custom keyboard.” This mix helps attract a wide audience, from seasoned enthusiasts to beginners exploring custom keyboard options.
Take Action
If you’re in a niche market, get into the specifics. Instead of general keywords, go for detailed terms like “hot-swappable mechanical keyboard,” “custom keycap sets,” or “ergonomic keyboard kits.” These keywords capture serious enthusiasts who know what they’re looking for.
Use technical terms that resonate with enthusiasts. Describe products with details about switch types, materials, and layouts. If your product has hot-swappable switches or uses premium materials, highlight those aspects—these are details that hobbyists look for.
Paid Ads
KBDfans invests in paid search targeting keywords related to custom keyboards and accessories. This allows them to capture users who may not yet be familiar with the brand but are interested in products that match their offerings.
Take Action
Appeal to hobbyists’ desire for quality and customization. Phrases like “Build Your Dream Keyboard,” “Premium Custom Kits,” or “Hot-Swappable Switches Available” can attract clicks from people who value choice and flexibility.
Social Media
Social traffic mainly comes from Youtube (59.42%) and Reddit (33.17%). Reddit is a great platform for building communities and engaging with users who love discussing and sharing niche hobbies, while YouTube offers a space for tutorials and product showcases.
Take Action
YouTube is perfect for hobbyist brands because people love visual guides. Create videos like “Unboxing and Review of [Product]” or “Step-by-Step Guide to Customizing Your Keyboard.” These videos don’t just educate but also showcase your products’ versatility.
If you’re in a niche with an active Reddit community, participate genuinely. Don’t just promote your products, engage with users by answering questions, sharing tips, and celebrating their builds. This builds goodwill and helps establish your brand as part of the community.
Customer Experience and Feedback
KBDfans offers a seamless and user-friendly purchasing experience. Once a desired product is selected, customers are presented with a detailed product page featuring high-quality images, color and layout options, weight specifications, and a step-by-step configuration guide.
Additional accessories, quantity selection, and various payment methods are conveniently accessible, ensuring a smooth checkout process.
Reviews and Social Proof
Estimated Annual Revenue
According to various sources and calculators based on traffic, conversion rate, and product costs, KBDfans is estimated to earn:
$2.2M Annually
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