Inside this Lazy Oaf brand review, we’re going to break down their Shopify store, traffic, Shopify apps, marketing strategies, customer reviews, paid ads, revenue, and more.
Use all of this insight for free and utilize the knowledge in your own store.
Store Products
Lazy Oaf offers a diverse range of products, including clothing, accessories, and shoes, all designed with a focus on quality and durability.
The brand’s aesthetic is characterized by a playful and irreverent style, drawing inspiration from youth subcultures, nostalgia, and a unique perspective on life.
Lazy Oaf’s products are carefully crafted using high-quality materials and sustainable production practices, ensuring that they are both stylish and environmentally responsible.
Store’s Purpose
Lazy Oaf’s mission is to create a community-driven brand and social responsibility over fast-fashion trends.
The brand uses its platform to support its culture and community, offering carefully crafted products that are designed to last and produced in limited quantities to minimize waste.
Founder’s Journey and Vision
Gemma Shiel, the founder of Lazy Oaf, started her brand in a North London garage in 2001.
From humble beginnings selling screen-printed tees at Spitalfields Market, Lazy Oaf has grown into a global fashion powerhouse with two London stores and a thriving online presence.
Known for its unique and playful designs, the brand has collaborated with numerous other brands and built a loyal community of like-minded creatives.
Shopify Apps
Product Comparison
Banners
Product Variants
Search & Filters
Shipping
Ads
Marketplaces
Traffic and Audience
Organic Traffic: 61.2K
Avg. Visit Duration: 01:17s
Paid Traffic: 4.1K
Bounce Rate: 39.80%
Traffic Location
Lazy Oaf Ads
Here are some of the ads the Lazy Oaf is currently running.
Marketing Strategy
From everything we’ve seen, Lazy Oaf utilizes several marketing strategies:
SEO
Lazy Oaf generates a considerable amount of organic traffic, primarily from branded keywords like “lazy oaf” and “lazy oaf x Sanrio,” accounting for over 80% of its search volume.
However, the store also benefits from some non-branded terms like “oversized hoodie” and “cute tops,” which provide some diversity in their search reach.
Take Action
Put the product’s exact name in the title of your product pages. This is how your product will rank on Google for the keyword that people are searching.
Optimize your product descriptions too. Ensure the information is valuable and mention the main product keyword one or two more times.
Paid Ads
Lazy Oaf’s Shopify store gets decent traffic from paid ads but it’s not their main driver. However, you can see that they are testing all sorts of ads on Google, Facebook, and Instagram.
Their strategy involves testing different creatives, videos, images, texts, and seeing what works best. If you don’t have the budget, you shouldn’t diversify your ads so much.
Take Action
Try making a good ad for your store and only test creatives and different texts for that ad. Don’t try to test multiple ad campaigns at once for now.
Create one ad campaign, one ad set, and simply upload a few different images, videos, and texts to see which one performs best.
Then, wait a few days. Remove the ads that don’t perform well and increase the budget on the ads that are driving sales.
In-Store Marketing
Discounts:
- 10% discount for new website visitors
- Discounts for students and healthcare workers
Gift Cards:
- Convenient option for gifting
Social Media
Lazy Oaf sees a significant amount of traffic from social platforms, with Instagram and Facebook leading the charge.
They have over a million followers on social media, so they must know what they’re doing.
A relatively small percentage comes from Reddit, which indicates they may not be using the platform fully, despite Reddit’s potential for community-based engagement.
Take Action
Go through all of Lazy Oaf’s social media profiles. Take notes of which posts are getting the most engagement.
Then, try to recreate similar content for your products. Get inspired by their copy and creatives and use that to your advantage. Simply copy what works and make it better.
Customer Experience and Feedback
Customer Journey
When customers browse Lazy Oaf’s website, they are presented with a diverse range of products, each accompanied by detailed descriptions, high-quality images, and customer reviews.
A comprehensive size guide is available to help customers select the perfect fit. Once they’ve chosen their desired item, they can easily add it to their shopping cart.
The website also offers personalized recommendations and styling suggestions to enhance the customer’s shopping experience.
Reviews and Social Proof
Estimated Annual Revenue
According to various sources and calculators based on traffic, conversion rate, and product costs, Lazy Oaf is estimated to earn:
$5.3 Million Annually
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