Manucurist Brand Review

Skip the hard work and learn how to make money from this Shopify store in this Manucurist brand review.

Inside, you can find out:

1. Store Products
2. The Brand’s Mission
3. Founder Journey
4. Shopify Apps
5. Traffic and Audience
6. Their Live Ads
7. Marketing Strategy
8. Customer Reviews
9. Revenue

Store Products

• Nail polishes: Manucurist offers a wide range of high-quality nail polishes in various colors, finishes (matte, shimmer, glitter), and formulas (regular and gel). Their polishes are known for their long-lasting color, shine, and durability.
• Nail care products: To complement their nail polishes, Manucurist provides essential nail care products such as base coats, top coats, and cuticle oils. These products help to protect nails, enhance the longevity of manicures, and maintain healthy nails.
• Nail polish remover: Manucurist offers effective nail polish removers that gently remove polish without drying out nails.

Store’s Purpose

A pioneer in sustainable and ethical nail care, Manucurist offers a range of high-quality products formulated with natural ingredients and free from harmful chemicals.

Their Green line is a testament to their commitment to the environment, providing a diverse palette of long-lasting and visually appealing nail polishes and care products. Beyond their eco-friendly approach, Manucurist empowers individuals to express their unique personalities through their nails.

By choosing Manucurist, you’re not only beautifying your nails but also contributing to a healthier planet.

Founder’s Journey and Vision

Gaëlle Lebrat Personnaz, the founder of Manucurist, is a passionate advocate for sustainable and ethical beauty.

Her journey began in 2015 when she took over the family business and embarked on a mission to create a nail care brand that aligned with her values. Driven by a desire to use natural ingredients and minimize environmental impact, Gaëlle developed the Green Line, a collection of eco-conscious nail polishes and care products.

A significant milestone was the creation of Green Flash, the world’s first green gel polish. Beyond her entrepreneurial endeavors, Gaëlle is a vocal advocate for ethical business practices and social responsibility.

Her passion and vision have inspired countless individuals to embrace a greener way of living and express their unique femininity.

Shopify Apps

Conversion

Forms

Cart Customization

Currency Convert & Translation

Shipping

Stock Alerts

Loyalty Programs

Ads

Email Marketing

Marketplaces

Traffic and Audience

Traffic Location

Manucurist Ads

Here are some of the ads the Manucurist is currently running.

Google

Facebook

Instagram

Marketing Strategy

From everything we’ve seen, Manucurist utilizes several marketing strategies:

SEO

Regarding SEO, Manucurist uses several methods to show up on people’s searches and attract new visitors. Above, you can see some of the most effective keywords that they are targeting.

The brand is creating content that focuses on these keywords. The Manucurist blog is where you can find and analyze their content to copy their strategies.

Paid Ads

Manucurist is currently running around 25 unique ads on different platforms each, including Google, Facebook, and Instagram. Their strategy involves testing a lot of different creatives, including images and videos.

You can do a much deeper dive into their ad creatives and copy by checking out all of the brand’s live ads on their Meta Ad Library page. It’s completely free and safe to do this.

In-Store Marketing

Inside their Shopify store, Manucurist is doing some extra marketing by offering a loyalty program for visitors. This means that you get a link and share it. When someone buys something from the store with your link or discount code, you earn a commission.

More info on that here.

Social Media

Let’s not forget social media, which is one of the biggest free drivers of traffic ever.

Your job here is to analyze the brand’s social media profiles from the buttons below and learn from the types of content they are posting. See which posts have the biggest engagement and get ideas for your own posts as well.

Customer Experience and Feedback

Customer Journey

The Manucurist website offers a seamless shopping experience, with intuitive menus and clear product categories that make it easy to find the perfect nail polish or care product.

The site’s clean and modern design reflects the brand’s commitment to both style and sustainability.

For those new to nail care, Manucurist provides valuable resources, including step-by-step polish application guides and customer reviews, ensuring that you have all the information you need to create stunning manicures at home.

With Manucurist, you can confidently explore their diverse range of products and find the perfect shade or formula to suit your personal style and preferences.

Reviews and Social Proof

Estimated Annual Revenue

According to various sources and calculators based on traffic, conversion rate, and product costs, Manucurist is estimated to earn:

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