Inside this Matrix Keyboards brand review, we’re going to break down their Shopify store, traffic, Shopify apps, marketing strategies, customer reviews, paid ads, revenue, and more.
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Store Products
Matrix Keyboards, a gaming company established in 2018, is dedicated to revolutionizing the gaming experience by delivering cutting-edge, high-quality Esports products.
Recognizing the rapid growth of the competitive gaming scene, they strive to exceed expectations by providing innovative technology that caters to both professional gamers and casual enthusiasts alike.
Store’s Purpose
Matrix Keyboards offers a range of premium gaming peripherals designed to elevate the gaming experience.
Their product line includes high-performance mechanical keyboards, precision gaming mice, and ergonomic headsets, each meticulously crafted with cutting-edge technology and ergonomic design.
These products are tailored to meet the diverse needs of gamers, from casual enthusiasts to professional esports athletes.
Founder’s Journey and Vision
Matrix Keyboards was founded in 2018 by a team of passionate gamers, among whom was Cody Braxton, a passionate gamer and entrepreneur. Matrix Keyboards began as a humble operation shipping products from a bedroom.
Recognizing a gap in the market for stylish, high-performance gaming peripherals, the company quickly established itself as a pioneer in the customization space. In 2019, they introduced the first high-quality backlit keycaps to the US market, attracting a loyal following of gamers who appreciated their commitment to quality and innovation.
Collaborating with top esports athletes like Clix, Sommerset, Faker, and Lirik, Matrix has expanded its product line to include a wide range of peripherals, including mechanical keyboards, gaming mice, mousepads, and keycaps, all designed to enhance the gaming experience for both casual and professional players.
Shopify Apps
Affiliate Marketing
Page Builder
Ads
Email Marketing
Traffic and Audience
Organic Traffic: 22.5K
Social Traffic: 2.2K
Paid Traffic: 3K
Direct Traffic: 26.5K
Traffic Location
Matrix Keyboards Ads
Here are some of the ads that Matrix Keyboards is currently running.
The brand is not running Facebook ads right now.
Marketing Strategy
From everything we’ve seen, Matrix Keyboards utilizes several marketing strategies:
SEO
• Branded vs. Non-Branded Traffic:
• Organic traffic is driven by branded keywords like “Matrix Keyboards.”
There’s limited focus on broader non-branded terms related to mechanical keyboards.
Top Organic Keywords:
• Specific keywords such as “Matrix keyboards,” “Matrix gaming keyboards,” and “custom keyboards.”
Take Action
Target keywords like “best mechanical keyboards for gaming,” “custom RGB keyboards,” and “keyboards for streamers.”
Publish SEO-driven guides like “Top 10 Gaming Keyboards of 2024” or “How to Customize Your Keyboard for Gaming.”
Optimize product descriptions with long-tail keywords like “affordable hot-swappable keyboards” and “custom mechanical gaming keyboards.”
Social Media
• Top Social Platforms:
• Strong presence on Instagram, likely featuring gaming setups and custom keyboards.
• Moderate activity on Twitter.
Take Action
Encourage gamers and keyboard enthusiasts to share their setups with hashtags like #MatrixKeyboardsBuilds.
Post unboxing videos, keyboard sound tests, and customization showcases to attract engagement.
Partner with gaming teams or streamers to showcase the keyboards during live streams or tournaments.
Promote in communities like r/MechanicalKeyboards or gaming-related subreddits through organic posts or ads.
Customer Experience and Feedback
Matrix Keyboards has successfully implemented a streamlined purchasing process on their website, making it easy for customers to navigate and make purchases.
When a customer selects a product, they are presented with detailed information, including pricing, available colors and designs, and customer reviews.
This transparency and convenience, coupled with multiple payment options and email discount offers, significantly enhances the overall shopping experience and encourages customers to complete their purchases.
Reviews and Social Proof
Estimated Annual Revenue
According to various sources and calculators based on traffic, conversion rate, and product costs, Matrix Keyboards is estimated to earn:
<$5 Million Annually
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