Inside this Safari Bags brand review, we’re going to break down their Shopify store, traffic, Shopify apps, marketing strategies, customer reviews, paid ads, revenue, and more.
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Store Products
Safari Bags sells a wide range of high-quality luggage and travel accessories, including trolley bags, suitcases, backpacks, duffle bags, and more. Their products are designed to meet the needs of all travelers, from business professionals to families.
Store’s Purpose
Safari Bags aims to be the most trusted luggage partner for people on the move, committed to providing value-driven and quality products & solutions for all travelers. Their purpose is to make travel easier and more enjoyable by offering a wide range of durable and stylish luggage and accessories.
Founder’s Journey and Vision
Safari Industries was founded in 1974 as a partnership firm. It was promoted by Sumatichandra H. Mehta and was converted into a public limited company on February 3, 1986.
Sudhir Mohanlal Jatia, the current Chairman and Managing Director of Safari Industries, took over the company from its erstwhile owners in 2013. He is a visionary leader who has transformed the company into one of the fastest-growing luggage brands in India.
Under Jatia’s leadership, Safari Industries has expanded its product range and distribution network. The company now offers a wide variety of luggage and travel accessories, including hard and soft trolley bags, backpacks, and duffle bags. Safari products are available through retail, e-commerce, and institutional channels in India.
Shopify Apps
Pop-Ups
Product Reviews
Ads
Traffic and Audience
Organic Traffic: 181.4K
Social Traffic: 15K
Paid Traffic: 56K
Direct Traffic: 72.5K
Traffic Location
Safari Bags Ads
Here are some of the ads that Safari Bags is currently running.
Safari Bags Google Ads Library
Safari Bags Facebook Ads Library
Marketing Strategy
From everything we’ve seen, Safari Bags utilizes several marketing strategies:
SEO
• Branded Search Dominance:
Most organic traffic comes from branded terms like “Safari bags,” indicating strong brand recognition but limited non-branded reach.
• Top Organic Keywords:
Keywords include “Safari bags,” “Safari suitcases,” and “travel bags,” highlighting their dominance in product-specific searches.
Take Action
Target broader keywords like “best travel bags for long trips,” “durable luggage for business travel,” or “budget-friendly luggage.”
Launch a blog with travel-related content, e.g., “Top 10 Packing Tips for Frequent Flyers” or “Choosing the Right Luggage for International Travel.”
Include detailed product descriptions with keywords such as “lightweight luggage,” “expandable suitcases,” and “scratch-resistant bags.”
Paid Ads
• Google Search Ads:
They focus on high-intent keywords like “Safari luggage offers” and “discounted Safari bags.”
• Display Advertising:
Ads appear on networks like Google, targeting price-conscious users with discount campaigns.
Take Action
Use retargeting ads to reach visitors who didn’t convert. Highlight deals like “Extra 10% Off for Returning Visitors.”
Leverage travel seasons (e.g., summer vacations, holidays) to promote specific products.
Showcase products directly in search results using Google Shopping ads for visually appealing, high-conversion placements.
Social Media
• Platform Usage:
YouTube appears to be their primary social media driver. This likely involves product videos or ads.
• Engagement:
Social media engagement appears limited compared to organic and paid channels.
Take Action
Post visually compelling content like travel-inspired imagery, influencer collaborations, and user-generated content featuring Safari products.
Create travel-themed ads or packing tutorial videos featuring Safari Bags.
Share testimonials and user reviews to build trust and connect with the audience.
Customer Experience and Feedback
The brand offers a seamless online shopping experience with a well-designed website that provides detailed product information, including multiple images, pricing, discounts, color options, active offers, size variations, and customer reviews.
Reviews and Social Proof
Estimated Annual Revenue
According to various sources and calculators based on traffic, conversion rate, and product costs, Safari Bags is estimated to earn:
$188M Annually
See more brand breakdowns: Legacybox Brand Review
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