Inside this Stasher brand review, we’re going to break down their Shopify store, traffic, Shopify apps, marketing strategies, customer reviews, paid ads, revenue, and more.
Use all of this insight for free and utilize the knowledge in your own store.
Store Products
Stasher’s range of reusable bags, bowls, bundles, and accessories provides practical and durable alternatives to single-use plastics.
These products are designed to be used repeatedly, reducing the need for disposable items and minimizing environmental impact.
Store’s Purpose
Stasher, a company dedicated to reducing plastic waste, aims to inspire individuals to embrace reusable alternatives.
Recognizing the significant environmental impact of single-use plastics, which often end up in our oceans, Stasher designs functional and eco-friendly products that offer a sustainable solution.
Stasher’s efforts have already yielded impressive results, with over 5.5 billion single-use plastic bags saved from polluting our waterways. Additionally, the company supports environmental nonprofits through a portion of its sales, demonstrating its commitment to protecting our oceans.
Founder’s Journey and Vision
Kat Nouri, an Iranian-born American entrepreneur and inventor, is the driving force behind Stasher.
Her journey began with a personal experience that sparked her passion for sustainable living.
While working as a chef, Nouri became increasingly frustrated with the amount of single-use plastic she encountered in her daily life. This realization ignited her determination to create a reusable alternative that was both functional and environmentally friendly.
Nouri’s entrepreneurial spirit and innovative mind led her to develop the concept of Stasher bags. With a focus on design and sustainability, she aimed to replace single-use plastics with a reusable solution that could be used for everything from food storage to organization. Nouri’s vision was to inspire individuals to make a positive impact on the planet by choosing more sustainable products.
Shopify Apps
Conversion
Banners
Ads
Email Marketing
Marketplaces
Traffic and Audience
Organic Traffic: 95K
Social Traffic: 8.7K
Paid Traffic: 15.1K
Bounce Rate: 40.94%
Traffic Location
Stasher Ads
Here are some of the ads that Stasher is currently running.
Marketing Strategy
From everything we’ve seen, Stasher utilizes several marketing strategies:
SEO
- Branded vs. Non-Branded Search Terms:
- 59% of search traffic comes from branded keywords, and 41% comes from non-branded searches. This shows a strong brand presence but also significant potential for capturing general product-related search traffic.
- Top Organic Search Terms:
- The top organic search terms include both branded terms like “stasher bag” and product-specific terms like “silicone bag” and “reusable silicone bags.” These non-branded terms are ideal for targeting environmentally conscious consumers looking for sustainable alternatives to plastic bags.
Take Action
Optimize Blog Content: Create educational content, such as “How to Use Reusable Silicone Bags for Meal Prep” or “Benefits of Switching to Reusable Bags,” to capture more non-branded search traffic and improve rankings.
Improve Product Descriptions: Ensure that product pages are optimized with a blend of branded and non-branded keywords. For example, use terms like “silicone food bags,” “reusable lunch bags,” and “eco-friendly storage options” in the meta titles, descriptions, and product headings.
Paid Ads
Paid search traffic represents 8.55% of total traffic, focusing on both branded keywords like “stasher bag” and non-branded terms such as “silicone bags” and “reusable bags.” This balanced approach targets both brand-conscious and product-seeking users.
Take Action
Here, you can simply open the Stasher Meta Ad Library and analyze all of their ads. Study their creatives and the descriptions to see how they do things.
In-Store Marketing
Email Signup Promotion: Stasher offers a 10% discount for signing up for emails to grow the email list and provide targeted marketing.
Referral Program: Encouraging customer acquisition through word-of-mouth marketing by offering a $20 discount for referring a friend.
Custom Stasher Bags: Stasher expands the customer base and generates additional revenue by offering personalized Stasher bags for events or corporate gifts.
Free Shipping: Orders over $49 are free shipped.
Social Media
Facebook is the dominant social traffic driver, contributing 58.79%, followed by Instagram (19.51%) and Pinterest (18.29%). The brand seems to be leveraging visual platforms well, which is ideal for a product like reusable bags that appeal to environmentally conscious consumers.
Take Action
Increase Instagram Engagement: Given the visual nature of Instagram, it’s important to post regularly about the eco-friendly benefits of your products, showcase customer testimonials, and provide tips for sustainable living. Utilize Instagram Stories and Reels for behind-the-scenes content and product demos.
Pinterest for DIY and Green Living Content: As Pinterest is already generating traffic for this store, you can also create pins around your own products. Target users interested in sustainability and DIY tips if you’re also in this niche.
Experiment with Video Content: Short videos on Facebook and Instagram that show product use cases, cleaning tips for the bags, or recipes stored in Stasher bags can increase engagement and drive traffic. Use this example to inspire content for your store.
Customer Experience and Feedback
Stasher’s user-friendly website offers a seamless shopping experience. Customers can easily explore the company’s range of reusable products, with detailed descriptions, high-quality images, and interactive videos showcasing their versatility.
The website features clear pricing, a 10% discount for new subscribers, and valuable product information.
Customer reviews and pairing recommendations further enhance the shopping experience. Stasher’s commitment to providing a smooth shopping experience reflects their dedication to customer satisfaction and their mission of promoting sustainable living.
Reviews and Social Proof
Estimated Annual Revenue
According to various sources and calculators based on traffic, conversion rate, and product costs, Stasher is estimated to earn:
12.3 Million Annually
Learn more: Cabin Max Brand Review
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