Inside this Super Tails brand review, we’re going to break down their Shopify store, traffic, Shopify apps, marketing strategies, customer reviews, paid ads, revenue, and more.
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Store Products
Supertails offers a wide range of essential products to meet your pet’s needs, from high-quality food and treats to comfortable bedding and stylish accessories. With their selection of premium pet food, grooming supplies, toys, medications, and supplements, you can create a loving and nurturing environment for your beloved companion.
The company believes that every pet deserves the best, and they are committed to providing you with the resources you need to give them a happy and fulfilling life.
Store’s Purpose
Supertails’ purpose is to provide a dedicated network of experts who can offer the highest quality care and support for your beloved pet.
The company has a deep understanding of the connection you share with your furry companion and the responsibility that comes with caring for them.
Their goal is to help you navigate the complexities of pet ownership and ensure your pet’s well-being, making them feel like a cherished member of your family.
Founder’s Journey and Vision
Varun Sadana
Vineet Khanna
Aman Tekriwal
Supertails was founded by Varun Sadana, Aman Tekriwal, and Vineet Khanna. These three passionate pet lovers came together to address the growing need for high-quality pet care products and services in India.
Inspired by their own experiences as pet owners, they realized that there was a significant gap in the market for reliable and convenient options. Recognizing the deep bond between pets and their owners, they set out to create a platform that would make it easier for pet parents to find everything they need to provide their furry friends with the best possible care.
With a shared vision of revolutionizing the pet care industry, Varun, Aman, and Vineet launched Supertails in 2017. Their entrepreneurial spirit, coupled with their love for animals, has driven the company’s success.
By offering a wide range of products and services, Supertails has become a trusted destination for pet owners across India, providing them with the convenience and peace of mind they need to care for their beloved companions.
Shopify Apps
Loyalty & Rewards
Product Reviews
Ads
Marketplaces
Traffic and Audience
Organic Traffic: 349.1K
Social Traffic: 29.2K
Paid Traffic: 217.3K
Direct Traffic: 292.6K
Traffic Location
Super Tails Ads
Here are some of the ads that Super Tails is currently running.
Marketing Strategy
From everything we’ve seen, Super Tails utilizes several marketing strategies:
SEO
- Branded vs. Non-Branded Search Terms:
- Branded search makes up 58% of organic traffic, while non-branded search contributes 42%. This is a good balance, indicating that the brand has a strong following but is also capturing a significant portion of search traffic from users looking for general product-related information.
- Top Organic Search Terms:
- The top organic search terms include branded keywords like “supertails” and product-specific non-branded terms like “dog shop near me” and “drools dog food.” This shows the brand is targeting both brand-conscious users and those searching for popular pet products.
Take Action
Learn from Supertails’ strategy by targeting non-branded keywords such as “best dog food in [your country],” “affordable pet grooming supplies,” or “healthy pet treats.” This will attract users searching for these specific items, increasing the likelihood of conversions.
Use keywords like “natural pet supplements,” “puppy training essentials,” or “pet grooming tools” in product titles and descriptions. This helps capture search traffic from users looking for these items but who may not yet know your brand.
Paid Ads
Paid search accounts for 22.49% of traffic, with top paid search terms like “supertails” (branded) and non-branded terms like “pet food online” and “dog food delivery.” This strategy helps the brand capture high-intent users looking for specific products or services.
Take Action
You can create paid search ads that target specific non-branded keywords like “pet food delivery services” or “best dog food for puppies.” Highlight any unique benefits or services you offer, such as fast delivery or premium ingredients.
If you offer subscription services (e.g., monthly dog food deliveries) or discounts for first-time buyers, include these in your ad copy. Use phrases like “Save 20% on First Order” or “Subscribe for Monthly Pet Food Deliveries.”
Google Shopping ads can be highly effective for showcasing product images, prices, and reviews. Set up Google Shopping ads for popular products to attract high-intent customers looking for similar items.
In-Store Marketing
Beyond their traditional product sales, Supertails has implemented several innovative revenue streams to enhance their business model:
Consult a Vet Platform: Supertails offers pet owners the opportunity to consult with experienced veterinarians online. By charging a fee for these consultations, they generate additional revenue while providing a valuable service to their customers. Moreover, their veterinarians can recommend products from Supertails’ own inventory, further driving sales and creating a seamless customer experience.
Dog Behavior Training Guides: Recognizing the importance of well-behaved pets, Supertails offers a variety of dog training guides at different price points. These guides provide pet owners with practical tips and advice on training their dogs, catering to different needs and budgets. By offering these guides, Supertails expands their product offerings and taps into a growing market for pet training resources.
Social Media
- Top Social Traffic Sources:
- Social traffic is driven mainly by Facebook (41.22%), followed by YouTube (24.02%) and LinkedIn (17.81%). This shows that Supertails uses a mix of platforms for social engagement, with a focus on Facebook for direct interaction and YouTube for video content.
- Engaging Content Across Multiple Platforms:
- The strong presence on Facebook and YouTube indicates the use of video content like tutorials, product reviews, or pet care tips. The presence on LinkedIn suggests a strategy to build B2B connections or establish thought leadership in the pet industry.
Take Action
Use Facebook to share user-generated content, host Q&A sessions, and engage directly with your audience. Consider running Facebook Groups for pet owners to share tips, advice, and experiences using your products.
Like Supertails, create video content that educates your audience on topics like pet nutrition, training tips, or product reviews. Use YouTube to publish longer educational videos and cross-promote on Facebook or Instagram for shorter clips.
If your brand is looking to establish industry connections or partnerships, use LinkedIn to share industry news, trends, and thought leadership content. This can help position your brand as an authority in the pet care space.
Customer Experience and Feedback
Supertails’ product detail pages offer a comprehensive overview of each product, providing pet owners with all the necessary information for an informed purchase.
When you select a product, you’ll find detailed descriptions, high-quality images, pricing information, estimated delivery dates, suitability for different pet sizes, prescription requirements, delivery options, and customer reviews and ratings. This comprehensive approach empowers pet owners to make confident decisions and select the best product for their furry friend.
Reviews and Social Proof
Estimated Annual Revenue
According to various sources and calculators based on traffic, conversion rate, and product costs, Super Tails is estimated to earn:
$4.27 Million Annually
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