Tocco Toscano Brand Review

Inside this Tocco Toscano brand review, we’re going to break down their Shopify store, traffic, Shopify apps, marketing strategies, customer reviews, paid ads, revenue, and more.

Use all of this insight for free and utilize the knowledge in your own store.

Store Products

Tocco Toscano, meaning “Touch of Tuscany” in English, is a renowned Italian brand with over 40 years of experience in crafting leather goods.

They offer a wide range of products, including handbags, wallets, belts, and small leather accessories.

Each product is crafted with the finest Italian leather and features meticulous attention to detail. The brand’s commitment to quality ensures that its products are both durable and stylish.

Store’s Purpose

Tocco Toscano is dedicated to providing practical and stylish products that enhance everyday life.

Their mission is to offer a diverse range of items, from essentials to fashion accessories, designed to meet all needs and complement all personal styles.

Committed to innovation and affordability, Tocco Toscano strives to create a collection that caters to everyone, including a vegan-friendly line featuring materials like apple leather.

Founder’s Journey and Vision

Tocco Toscano, founded in 1987, has a rich history rooted in family tradition. The company’s journey began with James Lor, who discovered a passion for leather craftsmanship while participating in a rehabilitation program that involved learning leatherworking techniques.

Starting with handmade belts, Lor’s business grew to include bags and wallets, eventually gaining recognition in department stores.

Inspired by the intricate techniques of Italian craftsmen, Lor acquired the TOSCANO trademark and rebranded it as TOCCO TOSCANO.

Today, led by second-generation entrepreneur Joseph Lor, Tocco Toscano continues to evolve, focusing on online growth and creating products that suit modern lifestyles.

Shopify Apps

Conversion

Product Variants

Internationalization

Stock Alerts

Ads

Email Marketing

Search and Filters

Marketplaces

Traffic and Audience

Traffic Location

Tocco Toscano Ads

Here are some of the ads the Tocco Toscano is currently running.

Google

Facebook

Marketing Strategy

From everything we’ve seen, Tocco Toscano utilizes several marketing strategies:

SEO

Tocco Toscano’s SEO strategy includes writing posts that target their brand keywords, as well as their most popular products, such as leather shoulder bags, for example.

However, most of their organic traffic is not coming from this.

Paid Ads

The brand is running dozens of paid ads on Google and Facebook to maximize brand awareness, targeting both brand and product keywords such as “tocco toscano”, “leather bag strap”, “apple leather bags”, and hundreds more.

Their arsenal of ads includes both video and image ads, as well as testing lots of different copy to see what works best.

If you go to the Tocco Toscano Meta Ad Library, you can carefully study every single ad they are running at the moment or in the past.

Collaborations

Tocco Toscano has strategically partnered with renowned brands to enhance its visibility and appeal. These collaborations have significantly boosted the company’s profits and expanded its customer base.

Key partnerships include:

• Hello Kitty
• Chupa Chups
• BYD
• We Carry Art
• Singapore Airlines

These collaborations have not only increased brand awareness but have also allowed Tocco Toscano to offer unique and limited-edition products that resonate with their target audience.

Social Media

Finally, the brand’s biggest source of traffic and customers, social media.

The store has very active accounts on all social media platforms. Their content features images, reels, and videos showcasing their products and the lifestyle of their target customer.

With over 100K followers across their social media accounts, this delivers a lot of customers. This is why you should analyze the brand’s content and try to make similar content with your own products if you’re in the same niche.

Customer Experience and Feedback

Customer Journey

Tocco Toscano’s website is designed for easy navigation and a smooth buying process.

Once customers select a desired product, they are provided with detailed information, including price, colors, warranty, shipping and returns, material and care, product contents, and customer reviews.

This comprehensive information empowers customers to make informed purchasing decisions and ensures a positive shopping experience.

Reviews and Social Proof

Estimated Annual Revenue

According to various sources and calculators based on traffic, conversion rate, and product costs, Tocco Toscano is estimated to earn:

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