Inside this Unique Vintage brand review, we’re going to break down their Shopify store, traffic, Shopify apps, marketing strategies, customer reviews, paid ads, revenue, and more.
Use all of this insight for free and utilize the knowledge in your own store.
See how I study successful brands and extract million-dollar strategies in 24 hours
Store Products
Unique Vintage’s product selection couldn’t be more diverse and unique. They have something for everyone. Once a visitor lands on their Shopify store, they can see massive collections of dresses, shoes, tops, and more.
The search categories are really stunning here. Visitors can go to categories that are tailored for plus-size persons, and you can even shop by era, ranging from the 1920s to today’s modern fashion.
Store’s Purpose
This brand’s main purpose is to celebrate the iconic fashion of the past in contemporary designs made for every person of every body type.
You can easily confirm this by looking at the designs of all of their clothing.
Additionally, Unique Vintage is a privately-held, female-owned and operated brand.
Founder’s Journey and Vision
Back in 2000, the brand’s vintage-loving CEO and Founder, Katie Echeverry, would spend her weekends browsing the local vintage shops in her hometown of Burbank, CA.
Always in search of the perfect vintage dress, Katie quickly realized that she wasn’t alone and decided to try buying and reselling vintage styles on her very own website.
A one-woman-show in the beginning, Katie set-up the very first version of uniquevintage.com, beginning to sell her vintage finds online, even turning her garage into the very first warehouse for our brand. Like a flash, a few years had flown by and Katie decided to turn her weekend passion project into a full-time dream job, beginning to design and sell her very own vintage-inspired dresses on the site under the Unique Vintage label.
Shopify Apps
Product Reviews
Social Proof
Ads
Email Marketing
Page Builder
Traffic and Audience
Organic Traffic: 213.7K
Social Traffic: 184.9K
Paid Traffic: 54.8K
Direct Traffic: 452.4K
Traffic Location
Unique Vintage Ads
Here are some of the ads that Unique Vintage is currently running.
→ Unique Vintage Facebook Ads Library
→ Unique Vintage Google Ads Library
Marketing Strategy
From everything we’ve seen, Unique Vintage utilizes several marketing strategies:
SEO
- Branded vs. Non-Branded Search Terms:
- Branded search makes up 44% of organic traffic, while non-branded search contributes 56%. This is a balanced approach, indicating that the brand effectively targets both users familiar with the brand and those searching for specific products or styles.
- Top Organic Search Terms:
- The top organic keywords include both branded terms like “unique vintage” and non-branded product-related keywords such as “50s dresses,” “vintage clothing,” and “retro dresses.” This shows that the brand successfully captures search traffic for various vintage fashion styles.
Take Action
Target non-branded keywords such as “retro-inspired outfits,” “vintage dresses for events,” or “40s fashion clothing.” This will help attract users searching for specific vintage styles or occasions.
Write blog posts or create video content on topics like “How to Style Vintage Outfits for Modern Events” or “The History of Vintage Fashion Through the Decades.” Educational content can attract non-branded traffic and help establish your brand as an expert in vintage fashion.
Paid Ads
Paid search contributes almost 6% of traffic, with a mix of branded and non-branded keywords. Top paid search terms include “vintage clothing,” “retro prom dresses,” and “vintage wedding dresses,” suggesting a strategic focus on high-intent product searches and popular vintage items.
Take Action
As a beginner, you can create ads targeting non-branded keywords like “vintage evening gowns,” “1950s dresses,” or “retro swimwear.” Use ad copy that emphasizes unique selling points, such as high-quality designs or era-specific fashion styles.
Google Shopping ads can effectively display product images, prices, and reviews directly in search results. This can attract high-intent buyers looking for specific vintage clothing items.
But also, look at their Facebook ad library where you can see countless creatives, images, videos, and texts to get inspired from.
Social Media
- Top Social Traffic Sources:
- Social traffic is primarily driven by Facebook (49.28%), followed by YouTube (26.04%) and Pinterest (18.33%). This shows a strategic focus on engaging visual content and community-driven platforms that are well-suited for showcasing fashion products.
- Engagement Across Multiple Visual Platforms:
- The use of Facebook, YouTube, and Pinterest indicates that Unique Vintage leverages a mix of visual content, video marketing, and community engagement to reach audiences interested in fashion.
Take Action
Use platforms like Instagram and Pinterest to showcase high-quality images of your products, create mood boards, and link back to your website. You can create boards around themes like “Vintage Wedding Ideas” or “Retro Summer Fashion.”
Run Facebook ads to promote special collections, seasonal sales, or new product launches. Use Facebook to create community groups or run polls to engage with your audience and encourage them to share their vintage-inspired looks.
Customer Experience and Feedback
Creating a similar customer experience as what this brand has done can be difficult. It shows that they’ve spent a lot of time making hundreds of pages, optimizing it all with different checkout Shopify apps, and improving upon it for years.
At the start, I recommend you keep it simple and allow visitors to easily find what they are looking for and go straight to checkout.
Reviews and Social Proof
Estimated Annual Revenue
According to various sources and calculators based on traffic, conversion rate, and product costs, Unique Vintage is estimated to earn:
$22.8 Million Annually
Discover more: The State Plate Brand Review
Leave a Reply