Inside this Vital Proteins brand review, we’re going to break down their Shopify store, traffic, Shopify apps, marketing strategies, customer reviews, paid ads, revenue, and more.
Use all of this insight for free and utilize the knowledge in your own store.
Store Products
Vital Proteins offers a wide range of collagen-based products designed to support overall health and wellness.
Their product line includes collagen peptides, collagen powders, beauty supplements, protein powders, and bone broth.
These products are formulated with high-quality ingredients and are available in various flavors and forms to suit different preferences and dietary needs.
Store’s Purpose
Vital Proteins is a company dedicated to promoting overall wellness and well-being. They specialize in collagen products and aim to help individuals feel and look their best by providing essential nutrients and support for a healthy lifestyle.
Their mission is to empower people to live their fullest lives.
Founder’s Journey and Vision
Kurt Seidensticker
Vital Proteins was founded by Kurt Seidensticker, a serial entrepreneur with a background in aerospace engineering.
Seidensticker’s passion for health and fitness led him to explore the benefits of collagen, a protein essential for skin, hair, nails, and joint health. After experiencing personal benefits from incorporating collagen into his routine, he decided to create a company dedicated to sharing these benefits with others.
His entrepreneurial spirit and deep understanding of the health and wellness industry drove the creation of Vital Proteins.
The founder’s vision and dedication have helped Vital Proteins to become a leading brand in the collagen market, offering a range of products to support overall well-being.
Shopify Apps
Conversion
Discounts
Fraud
Navigation & Menus
Ads
Email Marketing
Marketplaces
Traffic and Audience
Organic Traffic: 119.5K
Social Traffic: 16.7K
Paid Traffic: 44.8K
Direct Traffic: 98.1K
Traffic Location
Vital Proteins Ads
Here are some of the ads that Vital Proteins is currently running.
Marketing Strategy
From everything we’ve seen, Vital Proteins utilizes several marketing strategies:
SEO
- Branded vs. Non-Branded Search Terms:
- Branded search makes up 78% of organic traffic, while non-branded search contributes 22%. This means that the brand heavily relies on customers who already know the brand and need to expand its reach with non-branded keywords.
- Top Organic Search Terms:
- The top organic search terms are mostly branded, like “vital proteins” and “vital proteins collagen peptides.” However, there are some non-branded keywords like “collagen protein” and “collagen peptides” that drive traffic, showing potential for increased focus on these types of keywords.
Take Action
Learn from Vital Proteins by incorporating non-branded keywords like “best collagen supplements,” “health benefits of collagen,” or “how to use collagen powder” into your content. This will help attract users who are searching for solutions or information rather than a specific brand.
Create blog posts, guides, and educational content focused on the benefits of collagen, different types of collagen supplements, and how to incorporate them into a daily routine. This will improve your non-branded SEO presence and help position your brand as an authority in the space.
Optimize product pages using non-branded terms like “unflavored collagen peptides” or “grass-fed collagen supplements.” This helps you capture traffic from users searching for specific product attributes.
Paid Ads
Paid search accounts for 8.91% of traffic. The top paid search terms include branded keywords like “vital proteins” as well as non-branded product-specific terms like “collagen peptides” and “collagen supplements.” This shows a strategic approach to target both loyal customers and new users searching for collagen products.
Take Action
Implement a strategy similar to Vital Proteins by targeting both branded and non-branded keywords in your paid ads. Use branded keywords to capture existing customers and non-branded terms like “best collagen supplements” to reach users who are still researching.
Vital Proteins emphasizes the health benefits of collagen in its ad copy. Use copy that highlights your product’s unique selling points (e.g., “Supports Joint Health” or “Promotes Skin Elasticity”) to attract clicks.
Google Shopping ads can be especially effective for supplement brands. Use visually appealing images, detailed product descriptions, and reviews to stand out in the search results and attract high-intent buyers.
In-Store Marketing
Educational Content: Provides informative articles, blog posts, and videos about collagen and its benefits.
Product Demonstrations: Showcases the versatility and taste of Vital Proteins products through recipes and demonstrations.
Customer Testimonials: Features positive feedback from satisfied customers to build trust and credibility.
Social Media
- Top Social Traffic Sources:
- YouTube is the main source of social traffic (58.15%), followed by Facebook (22.57%) and Pinterest (10.68%). This shows that the brand effectively uses video content and visual platforms to engage with its audience.
- Diverse Platform Presence:
- Vital Proteins uses a mix of video content on YouTube, social posts on Facebook, and visually appealing content on Pinterest, indicating a well-rounded social media strategy.
Take Action
Like the brand, create video content that educates your audience about the benefits of your products. Use YouTube for in-depth tutorials or expert interviews, and leverage Instagram Stories or Reels for short, engaging videos.
Use Facebook to build a community around your brand by sharing user testimonials, hosting live Q&A sessions, or posting health tips. Encourage engagement through comments and shares.
Use Pinterest to showcase recipes, health benefits, and ways to use your products. Create visually appealing pins that link back to your website or blog posts, increasing traffic and awareness.
Customer Experience and Feedback
Stationery Pal offers a seamless online shopping experience. Once you select a product, you’ll be taken to a detailed product page. Here, you’ll find comprehensive information, including high-quality images, supplement facts, and a breakdown of the product’s benefits.
You can also easily customize your purchase by choosing the desired quantity, package size, and subscription options.
Additionally, the website provides clear instructions on how to take the product, along with ingredient lists, customer reviews, and frequently asked questions.
Reviews and Social Proof
Estimated Annual Revenue
According to various sources and calculators based on traffic, conversion rate, and product costs, Vital Proteins is estimated to earn:
$44.8 Million Annually
Discover more: Stationery Pal Brand Review
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