Inside this Wander Beauty brand review, we’re going to break down their Shopify store, traffic, Shopify apps, marketing strategies, customer reviews, paid ads, revenue, and more.
Use all of this insight for free and utilize the knowledge in your own store.
Store Products
Wander Beauty offers a range of multi-tasking beauty products designed for busy individuals.
Their products include skincare essentials like cleansers, moisturizers, and serums, as well as makeup items such as foundations, concealers, and blushes.
These products are formulated with clean, globally sourced ingredients and are designed to be easy to use and effective, even when you’re on the go.
Store’s Purpose
Wander Beauty’s purpose is to provide busy individuals with high-quality, effortless beauty products that simplify their skincare and makeup routines.
They aim to make beauty accessible and convenient, allowing customers to maintain a polished appearance without sacrificing their busy lifestyles.
Founder’s Journey and Vision
Wander Beauty was founded by Divya Gugnani and Lindsay Ellingson, both busy women seeking effortless beauty solutions. Inspired by their own hectic lifestyles, they created a line of multi-tasking beauty products designed for on-the-go use.
Wander Beauty’s products are formulated with clean, globally sourced ingredients and are designed to simplify your beauty routine, allowing you to spend less time getting ready and more time doing what you love.
The brand has racked up over 30 prestigious beauty awards in just five years, including recognition from Allure’s Best of Beauty.
This award-winning status combined with celebrity fans like Heidi Klum, Emma Roberts, Sarah Jessica Parker, Molly Sims, Hailey Bieber, Kerry Washington, Billy Porter, and more has solidified Wander Beauty as a favorite among beauty editors, influencers, and customers alike.
Shopify Apps
Loyalty & Rewards
Forms
Affiliate Programs
Stock Alerts
Ads
Email Marketing
Banners
Marketplaces
Traffic and Audience
Organic Traffic: 10.2K
Social Traffic: 5.1K
Paid Traffic: 15.3K
Direct Traffic: 17.5K
Traffic Location
Wander Beauty Ads
Here are some of the ads that Wander Beauty is currently running.
Marketing Strategy
From everything we’ve seen, Wander Beauty utilizes several marketing strategies:
SEO
- Branded vs. Non-Branded Search Terms:
- Branded search accounts for 66% of organic traffic, while non-branded search contributes 34%. This means the website relies heavily on brand-specific searches, but there’s room to grow the presence for general product-related searches.
- Top Organic Search Terms:
- Top organic terms include branded queries like “wander beauty” and specific product-related queries such as “wander beauty mascara” and “wander beauty foundation.” Non-branded terms such as “best mascara” and “natural mascara” also drive traffic, indicating some visibility for broader product searches.
Take Action
Increase Focus on Non-Branded Keywords: Create content around non-branded, problem-solving queries like “how to choose the best natural mascara” or “top travel-friendly beauty products.” This will help capture more organic traffic from users searching for solutions or product comparisons.
Optimize Product Pages: Ensure product descriptions and meta tags include both branded and non-branded keywords. For example, include terms like “natural beauty products” or “cruelty-free makeup” in addition to branded phrases.
Create Educational Blog Content: Write blog posts about skincare and makeup tips, such as “Skincare Routine for Travel” or “How to Choose the Right Foundation for Your Skin Type.” Educational content can drive non-branded traffic and position the brand as a beauty authority.
Paid Ads
Most of Wander Beauty’s social media ads feature the video format, meaning this type of ad creative is probably working better than images. There’s a piece of information that can make your decisions are lot easier when it comes to ads.
They focus mainly on branded keywords like “wander beauty foundation” and non-branded terms such as “foundation makeup” and “makeup stick.” The mix shows a balanced approach to capture both brand-aware and product-specific search traffic.
Take Action
Remarketing Campaigns: Implement remarketing campaigns targeting users who visited the site but didn’t purchase. Offer special discounts or highlight popular products in the remarketing ads to encourage conversion.
In-Store Marketing
Wander Beauty Rewards Program
Earn miles by:
- Creating an account
- Following Wander Beauty on social media
- Leaving reviews
- Sharing the company on Facebook
Redeem miles for discounts of:
- $5 off your order (125 miles)
- $10 off your order (250 miles)
- $20 off your order (500 miles)
Social Media
YouTube drives the majority of social traffic (40.76%), followed by Facebook (18.54%), Instagram (14.69%), and Pinterest (13.62%). This diverse traffic source distribution indicates that the brand is leveraging multiple platforms to reach its audience.
Strong YouTube Presence: The strong YouTube traffic suggests that video content—such as tutorials, product demos, or influencer collaborations—plays a crucial role in engaging customers.
Take Action
Leverage Video Content on Other Platforms: Expand video content beyond YouTube. Use Instagram Reels and TikTok to create short-form videos that showcase product use cases, customer reviews, and makeup tutorials. Repurpose YouTube content for these platforms to increase reach.
Collaborate with Influencers: Partner with beauty influencers on Instagram and YouTube for product reviews or tutorials. This helps increase brand visibility and builds trust with new audiences.
Create Pinterest Boards: Since Pinterest is already driving some traffic, create boards like “Travel Beauty Essentials” or “Cruelty-Free Makeup Ideas” to capture more Pinterest traffic. Pin images that link back to product pages, blog content, or special promotions.
Customer Experience and Feedback
Wander Beauty offers a comprehensive shopping experience. Their website is easy to navigate, with detailed product information, including images, prices, shades, ingredients, and pairing recommendations.
To enhance the customer journey, they feature influencer videos demonstrating product usage and providing reviews. Additionally, their social media presence allows customers to connect with the brand and community, while customer reviews offer valuable insights before making a purchase.
With regular discounts and promotions, Wander Beauty makes it easy for customers to find the perfect products at a great price.
Reviews and Social Proof
Estimated Annual Revenue
According to various sources and calculators based on traffic, conversion rate, and product costs, Wander Beauty is estimated to earn:
<$5 Million Annually
Learn more: Lambs Brand Review
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