Inside this Tagz Foods brand review, we’re going to break down their Shopify store, traffic, Shopify apps, marketing strategies, customer reviews, paid ads, revenue, and more.
Use all of this insight for free and utilize the knowledge in your own store.
Store Products
Tagz Foods offers a diverse range of healthy snacks, including popped chips, hemp cookies, corn bhujia, hashpuffs, and gourmet dips.
These products are crafted using high-quality ingredients and innovative techniques, ensuring a unique and satisfying taste experience. Tagz Foods is committed to using natural and minimally processed ingredients, avoiding artificial additives and preservatives.
Additionally, they offer a variety of flavors and textures to cater to different preferences.
Store’s Purpose
Tagz Foods is a company committed to providing healthier and more innovative snack options.
Their mission is to revolutionize the snacking industry by offering delicious and guilt-free alternatives to traditional snacks, catering to the needs of health-conscious consumers.
Tagz Foods strives to create a positive impact on people’s health and well-being through their products, while also promoting sustainable and ethical sourcing practices.
Founder’s Journey and Vision
Anish Basu Roy
Sagar Bhalotia
Tagz Foods was founded by Anish Basu Roy and Sagar Bhalotia in June 2019. Anish, with his experience in consumer brands like Coca-Cola and Nokia, recognized a gap in the market for healthier snack options. Driven by a desire to create a brand that offered delicious and guilt-free snacks, he embarked on a journey to develop Tagz Foods.
After a successful pitch on the Indian reality show Shark Tank, Tagz Foods secured funding and experienced rapid growth. The founders’ vision of providing innovative and nutritious snacks resonated with consumers, and their products quickly gained popularity. Today, Tagz Foods continues to expand its product line and reach new markets, solidifying its position as a leading player in the healthy snacking industry.
Shopify Apps
Conversion
Ads
Marketplaces
Traffic and Audience
Organic Traffic: 6.8K
Social Traffic: 622
Paid Traffic: /
Direct Traffic: 7K
Traffic Location
Tagz Foods Ads
Tagz Foods isn’t running paid ads.
Marketing Strategy
From everything we’ve seen, Tagz Foods utilizes several marketing strategies:
SEO
- Branded vs. Non-Branded Search Terms:
- Branded search makes up 91% of the organic traffic, while non-branded search accounts for only 9%. This indicates that the site heavily relies on brand-specific searches and needs to work on capturing non-branded search traffic.
- Top Organic Search Terms:
- The top organic keywords are primarily branded, such as “TagZ” and “TagZ Foods.” There are a few non-branded terms like “best chips” and “tagz potato chips,” but they have a minimal impact.
Take Action
Create Content on Health and Lifestyle Benefits:
- Given the nature of TagZ Foods’ products, writing blog content about the health benefits of their ingredients or the advantages of baked snacks versus fried can attract a broader audience.
Optimize Product Pages for Non-Branded Searches:
- Include non-branded keywords like “low-calorie chips” or “healthy potato snacks” in product descriptions, meta titles, and tags. This can help increase rankings for broader search terms.
Social Media
YouTube is the primary source of social traffic, contributing 39.45%, followed by Facebook (35.85%) and Instagram (24.69%). This distribution indicates that the brand uses video content and visual platforms effectively to engage customers.
Take Action
Leverage YouTube for Video Content:
- Create video content such as product reviews, recipes using your products, or “day in the life” content showcasing how your products fit into a healthy lifestyle.
Use Instagram for Engagement:
- Use Instagram to share high-quality photos of your products, user-generated content, and customer testimonials. Consider hosting live Q&A sessions or product giveaways to engage followers and build a community.
- Collaborate with Influencers:
- Partner with food bloggers, fitness influencers, or health enthusiasts to showcase your products in their posts or videos. Influencer collaborations can significantly increase brand visibility and trust.
Customer Experience and Feedback
Tagz Foods provides a seamless and user-friendly online shopping experience. Their well-designed website allows customers to easily browse through their product range and find detailed information about each item.
Customers can view high-quality images of the products, check product availability and pricing, and explore various payment options. Additionally, the website provides comprehensive product descriptions and customer reviews to help shoppers make informed decisions.
Reviews and Social Proof
Estimated Annual Revenue
According to various sources and calculators based on traffic, conversion rate, and product costs, Tagz Foods is estimated to earn:
$8.4 Million Annually
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