Inside this Killstar brand review, we’re going to break down their Shopify store, traffic, Shopify apps, marketing strategies, customer reviews, paid ads, revenue, and more.
Use all of this insight for free and utilize the knowledge in your own store.
Store Products
KILLSTAR offers a unique range of dark and edgy fashion products.
Their collection includes oversized prints, studded leather garments, digital designs, and a variety of accessories, such as jewelry and bags.
With a focus on unconventional styles and high-quality materials, KILLSTAR caters to those who seek to express their individuality through their wardrobe.
Store’s Purpose
KILLSTAR’s purpose is to empower individuals to express their individuality through their fashion choices.
By offering a unique and edgy selection of clothing and accessories, the brand encourages customers to break free from societal norms and embrace their own personal style.
KILLSTAR’s products are designed to inspire self-confidence and creativity, allowing customers to feel empowered and unique.
Founder’s Journey and Vision
Traci Inglis
Founded by Traci Inglis, a graduate of The Ohio State University Fisher College of Business, KILLSTAR has quickly become a global phenomenon among free-thinkers and retailers alike.
With her previous experience as an Advisor To The Board at RTW Retailwinds, Inglis brought a unique perspective to the brand. Combining provocative thinking, unconventional ideas, and exceptional quality, KILLSTAR offers a dark and edgy lifestyle for those who dare to defy the norm.
Through its oversized prints, studded leather, digital designs, accessories, and leggings, KILLSTAR empowers individuals to believe in themselves and create their own destinies.
Shopify Apps
Product Reviews
Fraud
Banners
Stock Alerts
Loyalty & Rewards
Ads
Email Marketing
Marketplaces
Traffic and Audience
Organic Traffic: 258K
Social Traffic: 226.4K
Paid Traffic: 141.8K
Direct Traffic: 627.4K
Traffic Location
Killstar Ads
Here are some of the ads that Killstar is currently running.
Marketing Strategy
From everything we’ve seen, Killstar utilizes several marketing strategies:
SEO
- Branded vs. Non-Branded Search Terms:
- Killstar is balancing its search traffic well, with 61% of search traffic coming from branded terms and 39% from non-branded terms. This shows that the brand has strong recognition while also capturing broader search traffic.
- Top Organic Search Terms:
- The top organic search terms include a mix of branded and non-branded keywords, such as “killstar” (branded), “gothic clothing” (non-branded), and “witch clothing” (non-branded). This helps the brand reach both loyal customers and new shoppers interested in gothic or alternative fashion.
Take Action
Learn from Killstar by focusing on both branded and non-branded keywords in your SEO strategy. Use branded terms for loyal customers and non-branded terms like “alternative fashion” or “bohemian clothing” to capture new audiences.
Killstar’s success with product-specific searches like “gothic clothing” shows the value of targeting niche keywords. Create content and optimize product pages for specific product categories to attract niche audiences looking for unique styles.
Create educational or inspirational content that revolves around the lifestyle your products support. For example, write blog posts about the history of gothic fashion or style guides on how to incorporate your products into daily wear. This will attract search traffic interested in your niche.
Paid Ads
Killstar uses a mix of branded and non-branded terms in its paid ad campaigns. Paid search traffic accounts for 8.57% of overall traffic. Keywords like “Killstar UK” target region-specific audiences, while “goth clothing” and “punk fashion” target broader product searches.
Take Action
Killstar’s use of both branded and non-branded paid ads helps it reach a wider audience. Use branded keywords for people who are already familiar with your brand and non-branded terms for new customers searching for products like yours.
Region-specific ads, like Killstar’s “Killstar UK,” help target customers in specific locations. Create region-specific campaigns if you offer international shipping or have regional pricing. This can increase conversions by making your ads more relevant.
In-Store Marketing
Welcome Offer: New customers enjoy a 15% discount on their first purchase when they enter the store.
Extra 15% Discount: Use the code “extra15” at checkout to receive an additional 15% discount on your purchase.
Become a Stocker: Collaborate with KILLSTAR as a stocker and contribute to their community.
Gift Cards: Purchase gift cards for yourself or others to enjoy KILLSTAR products.
Social Media
- Top Social Traffic Sources:
- Killstar drives social traffic mainly from YouTube (50.92%), followed by Facebook (20.36%), Pinterest (11.37%), and Instagram (9.11%). This diversified approach helps the brand reach customers on multiple platforms.
- Strong Presence on Visual Platforms:
- YouTube is used effectively for video content, tutorials, or product showcases, while Pinterest helps capture search traffic for style inspirations and product categories.
Take Action
Learn from Killstar’s strong presence on YouTube by creating video content that showcases your products. Tutorials, styling tips, or behind-the-scenes content are great ways to engage your audience and showcase your brand’s personality.
Pinterest can be a powerful platform to share lookbooks, style inspirations, and product collections. Create boards around different themes, such as “Gothic Outfits” or “Alternative Accessories,” to reach users interested in your niche.
Encourage your customers to share photos of themselves using your products on Instagram and Pinterest. Repost this content to build social proof and create a sense of community around your brand.
Customer Experience and Feedback
KILLSTAR offers a seamless online shopping experience. The website features a user-friendly interface with high-quality product images, detailed descriptions, size charts, and customer reviews.
Customers can easily navigate the site to find their desired items and complete their purchases with a few simple clicks. The checkout process is secure and efficient, ensuring a hassle-free shopping experience.
Reviews and Social Proof
Estimated Annual Revenue
According to various sources and calculators based on traffic, conversion rate, and product costs, Killstar is estimated to earn:
$6.3 Million Annually
Learn more: Wander Beauty Brand Review
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