Inside this Cabin Max brand review, we’re going to break down their Shopify store, traffic, Shopify apps, marketing strategies, customer reviews, paid ads, revenue, and more.
Use all of this insight for free and utilize the knowledge in your own store.
Store Products
Cabin Max is a leading travel luggage company that specializes in a wide range of products, including backpacks, wheeled bags, picnic bags, day bags, recycled bags, and accessories.
Their unique selling point lies in their “shop by airline” feature, which allows customers to easily select bags that comply with specific airline luggage restrictions.
By focusing on convenience and ensuring a hassle-free travel experience, Cabin Max aims to provide travelers with the perfect luggage solutions for their journeys.
Store’s Purpose
Cabin Max has been actively working towards reducing its environmental footprint. Here are some of their key sustainability initiatives:
Reduced Virgin Material Consumption: The company has incorporated recycled plastic bottles (RPET) into a significant portion of its product range, reducing its reliance on virgin materials.
Small Batch Production: By producing products in smaller batches, Cabin Max minimizes waste and ensures that only necessary items are produced.
Waste Management: The company has implemented responsible waste management practices, including recycling returned products and prototypes.
Through these initiatives, Cabin Max demonstrates its commitment to sustainability and aims to contribute to a more environmentally friendly future.
Founder’s Journey and Vision
Martin Barwise
Martin Barwise’s love for travel began at a young age, during a cycling trip through France. This experience taught him the importance of packing lightly and efficiently.
Years later, faced with the challenge of finding a suitable carry-on bag for his Ryanair flight, he saw an opportunity to create a product that met the specific needs of travelers.
In 2007, Barwise launched Cabin Max, introducing the Metz 44L backpack, a lightweight, durable, and perfectly sized bag that quickly became a best-seller.
With continuous feedback from customers and a dedicated team, Cabin Max has expanded its product range to cater to the needs of various airlines and travelers worldwide.
Shopify Apps
Product Reviews
Social Proof
Banners
Ads
Email Marketing
Marketplaces
Traffic and Audience
Organic Traffic: 82K
Social Traffic: 15.3K
Paid Traffic: 16K
Bounce Rate: 44.46%
Traffic Location
Cabin Max Ads
Here are some of the ads that Cabin Max is currently running.
Marketing Strategy
From everything we’ve seen, Cabin Max utilizes several marketing strategies:
SEO
- Branded vs. Non-Branded Search Terms:
- Branded search traffic accounts for 63%, while non-branded search traffic makes up 37%. This shows a good balance between people searching specifically for the brand and people looking for general products related to travel gear.
- Top Organic Search Terms:
- Branded terms such as “cabin max” lead the organic traffic, but there are also important non-branded terms like “rucksack,” “carry-on bag,” and “lightweight cabin luggage.” These keywords indicate that the site is doing well in capturing general product searches for travel gear.
Take Action
Expand on Non-Branded Keywords: Since non-branded traffic makes up 37%, there’s potential to improve this by targeting more product-focused terms such as “best carry-on bags for travel” or “affordable travel backpacks.”
Write Travel and Product Guides: Blog posts that focus on travel tips, packing hacks, and product comparisons can help bring in non-branded search traffic. For example, a guide on “How to Choose the Best Carry-On for European Airlines” could rank well for related searches.
Optimize Product Pages: Ensure that every product page is optimized with relevant keywords. For example, in addition to using the branded term for your own store, use non-branded keywords like “carry-on luggage” and “lightweight travel bags” in the meta descriptions, headings, and product descriptions.
Paid Ads
The top paid keywords show a mix of branded and non-branded terms, which suggests the store is strategically targeting product keywords as well as their brand name.
Take Action
Increase Budget on Non-Branded Terms: Non-branded terms like “carry-on backpack” and “lightweight cabin bag” are bringing in good traffic. Consider increasing the ad budget for these types of terms to further capture people searching for travel gear.
Use Product Ads on Google Shopping: As a product-based business, Google Shopping ads can be extremely beneficial. Set up product-specific ads to showcase images, prices, and product ratings directly in search results.
In-Store Marketing
Affiliate Program: The company has an affiliate program available. Once you sign up, you’ll receive a unique tracking link. Every time someone uses your link to make a purchase on our website, you’ll earn a 10% commission.
Shop by Airline” Feature: This unique feature simplifies the shopping process for travelers by providing specific luggage size recommendations for different airlines.
Social Media
- Top Social Traffic Sources:
- Pinterest is the dominant social platform, driving 87.81% of social traffic, with YouTube contributing 12.19%. This suggests that the store has a strong presence on visual platforms, where people seek travel inspiration and ideas.
- YouTube as a Minor Source: Even though YouTube contributes a smaller amount of traffic, it still offers a lot of potential for product reviews, unboxings, and how-to content related to travel gear.
Take Action
Leverage Instagram for Visual Marketing: Instagram, another visual platform, could help further engage with travel enthusiasts. Post regular product showcases, travel tips, and user-generated content to increase brand awareness.
Create Video Content for YouTube: It’s worth creating more videos around product demonstrations, travel packing tutorials, and customer reviews. Cross-promote this content on other social platforms.
Collaborate with Influencers: For both Pinterest and YouTube, collaborating with travel influencers can be a powerful way to reach new audiences. Consider sponsoring travel bloggers or YouTubers to feature your products in their content.
Customer Experience and Feedback
Cabin Max excels at providing a customer-centric experience. Their affordable prices, coupled with detailed product information, including high-quality images and informative videos, make it easy for customers to make informed decisions.
Regular sales and discounts offer additional value, while multiple payment options ensure convenience. The company provides clear specifications, construction details, and shipping information, giving customers a complete understanding of their purchases.
A generous warranty and easy returns process further enhance customer satisfaction. Positive reviews on Trustpilot serve as social proof, reinforcing Cabin Max’s reputation for quality and reliability.
Reviews and Social Proof
Estimated Annual Revenue
According to various sources and calculators based on traffic, conversion rate, and product costs, Cabin Max is estimated to earn:
<$5 Million Annually
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