Inside this Berthie brand review, we’re going to break down their Shopify store, traffic, Shopify apps, marketing strategies, customer reviews, paid ads, revenue, and more.
Use all of this insight for free and utilize the knowledge in your own store.
Store Products
Berthie’s stylish collection features a variety of clothing options, from classic jeans to elegant dresses and so much more.
Their carefully curated categories make it easy for customers to find the perfect pieces to suit their style and preferences. Whether you’re looking for a casual outfit for everyday wear or a more elegant ensemble for a special occasion, Berthie’s collection has something to offer.
Store’s Purpose
Berthie’s mission is to empower women through stylish and versatile clothing.
The brand’s collections focus on creating high-quality pieces that seamlessly blend comfort and style, suitable for both daytime and evening wear.
By celebrating the spirit and individuality of today’s women, Berthie aims to offer clothing that reflects their unique personalities and lifestyles.
Founder’s Journey and Vision
Cynthia Robert
Berthie, founded in 2019 by Cynthia Robert, began as an e-commerce brand focused on offering colorful, flowing dresses and blouses.
Initially based in France, Berthie quickly expanded its reach to international markets, with 40% of sales coming from outside of France.
Driven by a dedicated customer base, the brand is now venturing into retail, aiming to provide an enhanced in-store experience that prioritizes proximity, transparency, and personalized advice.
To further strengthen its presence in the United States, Berthie has established a warehouse in Los Angeles to ensure efficient and timely deliveries.
Shopify Apps
Abandoned Cart
Product Reviews
Social Proof
Page Builder
Ads
Marketplaces
Traffic and Audience
Organic Traffic: 14.5K
Social Traffic: 3K
Paid Traffic: 1K
Bounce Rate: 43.51%
Traffic Location
Marketing Strategy
From everything we’ve seen, Berthie utilizes several marketing strategies:
SEO
- Branded vs. Non-Branded Search Terms:
- Branded traffic makes up 60%, while non-branded search accounts for 40%. This suggests the store relies heavily on people already aware of the brand.
- Top Organic Search Terms:
- The top search terms are heavily branded (e.g., “berthie.fr”). Non-branded keywords like “robe” (dress in French) and “été” (summer) appear in small proportions, but still relevant for broader audience targeting.
Take Action
Expand Non-Branded Keywords: Focus on optimizing for general search terms related to your products, such as “French summer dresses,” “chic women’s apparel,” or “light summer clothing.”
Blog or Content Creation: Write blog posts targeting non-branded queries such as “how to style summer dresses” or “best dresses for summer vacations.” This can help rank for non-branded keywords.
Internal Linking Strategy: Ensure all internal pages are well-linked to improve your SEO value. For instance, linking blog posts to relevant product pages helps improve organic rankings and keeps users on the site longer.
Paid Ads
Berthie isn’t running paid ads on the major platforms right now.
In-Store Marketing
Limited-Time Discount: Offers a 20% discount on the entire website for purchases of two or more items. This creates a sense of urgency and encourages customers to make immediate purchases.
Gift Cards: Provides a convenient gift option for friends and family, expanding the brand’s reach and attracting new customers.
Free Delivery: Offers free shipping for all orders in France and for orders over €200 in the rest of Europe and Switzerland. This provides added value to customers and encourages repeat purchases.
Partner Program: Invites customers to become Berthie partners and promote the brand to their own networks. This leverages word-of-mouth marketing and helps reach new audiences.
Secure Payment Options: Offers a variety of secure payment methods, including Visa, Mastercard, Amex, PayPal, and ApplePay. This ensures customer confidence and provides a safe shopping experience.
Social Media
Pinterest leads with 48.63% of social traffic, followed by Facebook at 51.37%. Instagram is absent from the top sources, which indicates the brand isn’t leveraging this platform much.
Take Action
Increase Instagram Activity: Instagram is an ideal platform for fashion-based businesses. Start by setting up a professional Instagram account and frequently posting high-quality content showcasing your products. Use Instagram Stories and tag products for a smoother shopping experience.
Leverage Pinterest’s Visual Nature: Since Pinterest is already a significant traffic source, continue pinning regularly and creating more pins around collections, sales, and style inspiration boards.
Use Facebook Ads: With Facebook also contributing a large share of social traffic, consider boosting key posts or running Facebook ads to reach a broader audience. It’s a low-cost way to get more exposure and traffic.
Customer Experience and Feedback
When customers browse Berthie’s website, they are presented with a diverse range of products, each accompanied by detailed descriptions, high-quality images, and customer reviews.
A comprehensive size guide is available to help customers select the perfect fit. Once they’ve chosen their desired item, they can easily add it to their shopping cart.
The website also offers personalized recommendations and styling suggestions to enhance the customer’s shopping experience.
Reviews and Social Proof
Learn more: Bamba Swimwear Brand Review
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