Inside this Bezalel brand review, we’re going to break down their Shopify store, traffic, Shopify apps, marketing strategies, customer reviews, paid ads, revenue, and more.
Use all of this insight for free and utilize the knowledge in your own store.
Store Products
BEZALEL offers a wide range of wireless charging solutions designed to simplify your life.
From car mounts and multi-port car chargers to charging pads and other accessories, they have everything you need to keep your devices powered up without the hassle of cords.
Their products are designed to be both practical and stylish, making it easy to incorporate wireless charging into your daily routine.
Store’s Purpose
BEZALEL is driven by a commitment to revolutionize the way we interact with technology.
Their goal is to create a world where the limitations of cords and cables are a thing of the past, replaced by the convenience and freedom of wireless charging.
Founder’s Journey and Vision
Frank Wu
Originally from Taiwan, Frank Wu’s journey to becoming a tech entrepreneur began in Southern California.
While pursuing an engineering degree, Frank’s passion for technology grew steadily. A seemingly simple encounter at a Starbucks in 2012 sparked a revolutionary idea.
Witnessing a friend’s frustration with a useless power bank due to a missing cable, Frank realized the potential for a more convenient solution: wireless charging.
Driven by this insight, Frank embarked on a mission to create a wireless charger that would eliminate the need for tangled cords.
With unwavering determination, he developed a prototype and launched it on Kickstarter. The response was overwhelming, with the product gaining significant media attention and achieving remarkable success.
This early triumph fueled Frank’s entrepreneurial spirit, laying the foundation for BEZALEL. Today, BEZALEL is a thriving company dedicated to providing innovative wireless charging solutions, transforming the way we power our devices.
Shopify Apps
Conversion
Product Comparison
Product Reviews
Abandoned Cart
Ads
SEO
Marketplaces
Traffic and Audience
Organic Traffic: 5.8K
Avg. Visit Duration: 00:46s
Paid Traffic: 500
Bounce Rate: 48.24%
Traffic Location
Bezalel Ads
Bezalel is not running any paid ads at the moment, and hasn’t been for a while now.
Marketing Strategy
From everything we’ve seen, Bezalel utilizes several marketing strategies:
SEO
The brand is ranking pretty well for some crucial words regarding their products.
Most of their ranking keywords are branded, meaning they have the word “bezalel” in them. However, some of the non-branded ones are definitely smart choices, including “magsafe wireless charger”, and similar.
Ranking for non-branded keywords like these is very important. When people search for a magsafe wireless charger, it means they want to buy one. So, if your store pops up first, then the chances of them buying from you are pretty great.
Take Action
Expand into Non-Branded Keywords: Start optimizing your site for product-related searches. For example, if the store sells tech accessories, include keywords like “wireless chargers,” “phone stands,” or other product categories in your SEO efforts. Use tools like Google Keyword Planner to find high-traffic non-branded keywords.
Improve On-Page SEO: Make sure product pages, meta descriptions, and blog posts are optimized with these broader, relevant keywords. Also, ensure your site’s structure allows easy crawling by search engines to help with organic rankings.
Create Informative Content: Write blog posts or product guides around these non-branded terms to attract customers who may not know your brand but are searching for products you offer.
In-Store Marketing
Here are some of the key marketing strategies implemented by BEZALEL within their Shopify store:
Free US Standard Shipping: Offers free shipping to customers within the United States, reducing shipping costs and encouraging purchases.
15% Off for Website Visitors: Provides a 15% discount to visitors who simply open their website, incentivizing initial engagement and exploration of products.
10% Off for Email Sign-Ups: Offers a 10% discount on the first purchase for customers who sign in with their email address, building an email list and fostering customer loyalty.
WARRANTY: All BEZALEL products are covered by a one-year manufacturer’s warranty from the date of purchase by the original consumer.
Social Media
100% of social media traffic comes from YouTube, making it the sole platform driving social traffic to the store.
This indicates that video content or partnerships on YouTube are working, but there are missed opportunities on other platforms like Instagram, Pinterest, or Facebook.
Take Action
Diversify Social Media Presence: Begin building a presence on platforms like Instagram, where you can visually showcase your products and increase brand awareness. For a tech-related brand, Instagram Stories, Reels, and carousel posts can work well to display product use cases.
Leverage User-Generated Content: Encourage customers to share their experiences with your products on social media. Reposting this content on your social channels can build social proof and increase engagement.
Continue YouTube Focus: Since YouTube is performing well for the brand, you can create high-quality video content that showcases product features, tutorials, or unboxing videos. Expand on this by targeting YouTube ads for product-related keywords.
Customer Experience and Feedback
BEZALEL offers a user-friendly website that simplifies the shopping experience.
Customers can easily find detailed information about their desired products, including price, compatibility with specific devices, high-quality product images, real-time availability updates, warranty coverage, technical specifications, and customer reviews.
This comprehensive information empowers customers to make informed purchasing decisions and ensures a seamless shopping experience.
Estimated Annual Revenue
According to various sources and calculators based on traffic, conversion rate, and product costs, Bezalel is estimated to earn:
$5.6 Million Annually
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