Inside this Diabetic Warehouse brand review, we’re going to break down their Shopify store, traffic, Shopify apps, marketing strategies, customer reviews, paid ads, revenue, and more.
Use all of this insight for free and utilize the knowledge in your own store.
Store Products
Diabetic Warehouse offers a comprehensive range of products not only for diabetics but also for general health and wellness.
In addition to diabetic testing equipment, pump supplies, and diabetic foot care, they provide health monitors, wound care solutions, respiratory care products etc.
This diverse selection allows customers to explore the 98 categories available and find the ideal products to meet their specific needs.
Store’s Purpose
Diabetic Warehouse is dedicated to providing exceptional customer service and satisfaction.
They aim to be the go-to source for all diabetic supplies, ensuring consistent quality and reliability. The company prides itself on positive customer feedback and strives to maintain a high level of trust and dependability.
Shopify Apps
Fraud
Discounts
Helpdesk
Product Reviews
Affiliate Program
Ads
Email Marketing
Traffic and Audience
Organic Traffic: 51K
Social Traffic: 2.6K
Paid Traffic: 43K
Bounce Rate: 47.71%
Traffic Location
Diabetic Warehouse Ads
Here are some of the ads the Diabetic Warehouse is currently running.
Marketing Strategy
From everything we’ve seen, Diabetic Warehouse utilizes several marketing strategies:
SEO
- Branded vs. Non-Branded Search Terms:
- Branded search traffic dominates with 88%, while non-branded traffic makes up 12%. This indicates a strong reliance on brand awareness, with less focus on attracting general search traffic from people searching for diabetes-related products.
- Top Organic Search Terms:
- The top organic terms include branded searches like “diabetic warehouse” and product-specific terms such as “FreeStyle Libre sensor” and “diabetic supplies.”
- Non-branded search terms like “FreeStyle Libre 2” and “Insulin pen” rank lower but contribute to the overall traffic.
Take Action
Focus on Non-Branded Keywords: Create content and optimize product pages around generic terms related to diabetic supplies, such as “best diabetic monitoring devices” or “affordable diabetes care products.” This can increase non-branded search traffic.
Improve Product Descriptions: Ensure that product descriptions include both branded and non-branded keywords. For instance, mention both “FreeStyle Libre” and “continuous glucose monitoring device” in the description.
Leverage Long-Tail Keywords: These are longer, more specific phrases like “where to buy affordable insulin pens” or “best glucose meters for Type 1 diabetes.” They tend to have less competition and can help you attract more niche traffic.
Paid Ads
The store has paid search ads targeting high-intent, product-related searches like “FreeStyle Libre 2” and “diabetic warehouse coupon.” These ads are focusing on product names and discount-related terms.
Take Action
Expand Paid Ads to Non-Branded Keywords: Start running ads targeting broader diabetic product searches like “best diabetic monitoring kits” or “affordable diabetes supplies.” This can help capture users unfamiliar with your brand.
Use Product Listing Ads (PLAs): For eCommerce stores like this one, Google Shopping ads can help display product images, prices, and reviews directly in search results, making them more appealing to click on.
Use Remarketing Ads: Set up remarketing campaigns to target users who have previously visited the site but didn’t make a purchase. This can increase conversions and bring back potential customers.
In-Store Marketing
Diabetic Warehouse offers an Auto-Ship program specifically designed for busy diabetics. This program allows you to save time and money on test strip purchases by receiving automatic deliveries at your chosen frequency, with free shipping and an additional 10% discount on already reduced prices.
You can easily manage the program by adjusting the quantity, frequency, or products included at any time, with no contracts or hidden fees.
Other in-store marketing tactics include:
Affordable Diabetic Supplies: Benefit from substantial discounts of up to 60% on diabetic supplies, making diabetes management more affordable, especially for those who are uninsured, underinsured, or must pay out of pocket.
Get a 10% discount on your purchase by signing up for the company’s email list.
Diabetic Warehouse Affiliate Program
Diabetic Warehouse’s affiliate program offers a lucrative opportunity to earn a 10% commission on every sale, with a 30-day cookie length ensuring you get credit for referrals.
The program boasts a high conversion rate and attractive average order value, making it a profitable venture. Additionally, the company provides free marketing resources to support your promotional efforts.
- Niche: Diabetic supplies, medical supplies
- Commission rate: 10% per sale
- Cookie duration: 30 days
- Affiliate network: Refersion
- Market: USA
- Payment methods: PayPal, Check
- Additional benefits: Creative marketing banners, deep linking
Social Media
The store seems to generate its social traffic almost entirely from YouTube (100%), indicating that video content, reviews, or advertisements might be the key focus of their social strategy. However, it misses opportunities on platforms like Facebook, Instagram, or Pinterest.
But, the traffic is not from the brand’s own Youtube channel. It comes from other channels reviewing the Diabetic Warehouse and its products.
Take Action
Diversify Social Media Platforms: Consider creating content for other platforms, particularly Instagram, Facebook, and Pinterest, which are excellent for visual product promotion and community engagement. Instagram Stories and Pinterest Pins can showcase product benefits and customer testimonials.
Leverage User Reviews on YouTube: Since YouTube is the primary source of social traffic, you can work with influencers or create product tutorials, customer reviews, and unboxing videos. Encourage customers to share their experiences on YouTube and cross-promote this content on other platforms.
Create Facebook and Instagram Ads: Use Facebook and Instagram ads to target specific demographics and promote popular products. Since diabetic products are essential for many, highlighting offers or new products could drive more traffic and conversions.
Customer Experience and Feedback
Diabetic Warehouse offers a user-friendly website that enhances the customer shopping experience.
With detailed product information, including high-quality images, pricing, sale options, recommended age, frequently bought items, product descriptions, FAQs, related products, and customer reviews, the website provides a comprehensive overview to help customers make informed decisions.
Reviews and Social Proof
Estimated Annual Revenue
According to various sources and calculators based on traffic, conversion rate, and product costs, Diabetic Warehouse is estimated to earn:
<$5 Million Annually
Learn more: Berthie Brand Review
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