Inside this Taka Original brand review, we’re going to break down their Shopify store, traffic, Shopify apps, marketing strategies, customer reviews, paid ads, revenue, and more.
Use all of this insight for free and utilize the knowledge in your own store.
Store Products
TAKA ORIGINAL offers a diverse range of products designed to inspire creativity and fun. Their collection includes stylish clothing options like t-shirts, hoodies, sweaters, pants, shorts, and skirts.
For accessories, they offer hats, bags, jewelry, and belts to complete any outfit. To add a touch of personality to your home, TAKA ORIGINAL also offers art prints, tapestries, and rugs.
Store’s Purpose
TAKA’s mission is to empower individuals as fun creators by designing clothing that enhances and transforms lives. TAKA believes that “CREATE THE FUN” is more than just a slogan; it’s a core value that drives TAKA to create exciting and meaningful experiences.
By inspiring brand activism and encouraging people to tap into their own power, TAKA ORIGINAL aims to foster a world where joy and positivity are actively chosen and spread.
Their unique storylines and designs are crafted to support individuals in expressing their creativity and bringing out their playful side, ultimately leading to a happier and more fulfilling environment for everyone.
Founder’s Journey and Vision
A brand born from a dream. Two friends, KK and Niki, embarked on a journey in 2019 to turn their quirky ideas into reality.
Starting in New York City with limited fashion industry experience, they learned the ropes of design and business through online resources. Despite facing challenges like team changes, supply chain issues, and financial constraints, they persevered, turning their passion into a thriving brand.
TAKA ORIGINAL’s mission is not only to provide stylish clothing but also to inspire young adults to embrace their creativity and find joy in life.
Shopify Apps
Conversion
Product Comparison
Product Reviews
Cart Customization
Ads
Privacy
Traffic and Audience
Organic Traffic: 4.8K
Social Traffic: 2.1K
Paid Traffic: 0
Direct Traffic: 5.3K
Traffic Location
Marketing Strategy
From everything we’ve seen, Taka Original utilizes several marketing strategies:
SEO
- Branded vs. Non-Branded Search Terms:
- Branded search makes up 91% of organic traffic, while non-branded search contributes 9%. This indicates that the brand relies heavily on customers who are already familiar with the brand, but there’s room to improve non-branded keyword targeting.
- Top Organic Search Terms:
- The top organic keywords are mainly branded terms like “taka original” and product-related terms such as “original taka.” There are a few non-branded product-specific terms like “graphic tees” and “oversized tee” which show potential for targeting more product-specific searches.
Take Action
Use keywords like “graphic streetwear,” “minimalist urban fashion,” or “oversized t-shirts for men” in your product descriptions, meta tags, and titles. This helps improve visibility for specific product searches.
Learn from Taka Original’s strategy by increasing focus on non-branded keywords such as “minimalist streetwear,” “graphic t-shirts,” or “oversized clothing.” This will help capture users searching for specific product categories rather than just the brand name.
Paid Ads
The brand is not running any paid ads right now.
Social Media
- Top Social Traffic Sources:
- Social traffic is driven primarily by Instagram (100%), indicating that the brand relies heavily on Instagram for social engagement and traffic. There is no visible traffic from platforms like Facebook, YouTube, or Pinterest.
- Focus on Visual Content and Influencer Marketing:
- The reliance on Instagram suggests that Taka Original uses visually appealing content like high-quality photos, product showcases, or influencer collaborations to drive traffic.
Take Action
Like Taka Original, create visually appealing content that showcases your products in different settings or styles. Use Instagram Stories and Reels to engage your audience, share behind-the-scenes content, and highlight new launches.
Use Facebook and Pinterest to share lookbooks, styling tips, or product features. Pinterest is particularly effective for fashion brands because it’s a highly visual platform. Create boards around different themes like “Streetwear Inspiration” or “Minimalist Outfits.”
Partner with influencers in the fashion and streetwear community to increase brand visibility. Ask them to create content featuring your products or run Instagram giveaways to boost engagement and reach.
Customer Experience and Feedback
Once you’ve selected a product, you’ll be guided to a dedicated product page. Here, you’ll find comprehensive information, including detailed product descriptions, available sizes, quantity options, secure payment methods, model information, and the inspiration behind the design.
To help you make an informed decision, you’ll also discover recommendations for complementary items that perfectly complement your chosen product.
Reviews and Social Proof
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