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tata tea 1868 brand review

Tata Tea 1868 Brand Review

Inside this Tata Tea 1868 brand review, we’re going to break down their Shopify store, traffic, Shopify apps, marketing strategies, customer reviews, paid ads, revenue, and more.

Use all of this insight for free and utilize the knowledge in your own store.

tata tea 1868 shopify store

Store Products

Tata Tea’s 1868 collection offers a diverse range of premium teas, each inspired by India’s rich tea heritage. From the classic Darjeeling with its bright, floral aroma to the robust Assam Breakfast with its malty flavor, and the spiced Chai Masala to the calming Himalayan Tulsi, there is a tea for every palate.

The collection also includes unique blends like the Kashmir Kahwa, a green tea infused with saffron, cardamom, and almonds, offering a truly unforgettable taste experience.

Store’s Purpose

Tata Tea’s 1868 collection is a celebration of India’s rich tea heritage. Each blend is carefully crafted to evoke the beauty and diversity of the country, from the lush gardens to the vibrant spices. With a focus on unique flavors and unforgettable experiences, 1868 invites you to discover the magic of truly Indian tea stories.

Founder’s Journey and Vision

Tata Tea, the parent company of the 1868 collection, is a part of the renowned Tata Group, one of India’s largest conglomerates.

Founded in 1868 by Jamsetji Nusserwanji Tata, the Tata Group has a rich history of innovation and social responsibility. Jamsetji Tata, often referred to as the “Father of Indian Industry,” envisioned a group of companies that would contribute to the nation’s progress and upliftment. His entrepreneurial spirit and commitment to quality laid the foundation for the Tata Group’s success.

Today, the group operates in various sectors, including steel, automobiles, information technology, consumer goods, and hospitality, and continues to be a driving force in the Indian economy.

Shopify Apps

Product Reviews

judge me reviews shopify

Product Bundles

bold bundles shopify app

Discounts

aiod bogo shopify discounts

Ads

facebook ads shopify app

Social Proof

instafeed social proof shopify app

Marketplaces

google shopify

Traffic and Audience

Organic Traffic: 25.8K

Social Traffic: 2K

Paid Traffic: 8.6K

Direct Traffic: 26.7K

tata tea website traffic

Traffic Location

tata tea traffic location

Tata Tea 1868 Ads

Here are some of the ads that Tata Tea 1868 is currently running.

Google

tata tea google ads

Facebook

tata tea facebook ads

Marketing Strategy

From everything we’ve seen, Tata Tea 1868 utilizes several marketing strategies:

SEO

  • Branded vs. Non-Branded Search Terms:
    • Branded search makes up 73% of organic traffic, while non-branded search contributes 27%. This reliance on branded keywords shows brand strength but leaves room to increase non-branded keyword targeting for attracting new users.
  • Top Organic Search Terms:
    • The top organic keywords include branded terms like “tata tea” and “tata tea 1868.” Some non-branded keywords such as “liqueur tea” and “tata tea flavour” are driving a smaller portion of traffic, showing potential for growth in non-branded keyword strategy.

Take Action

You can target non-branded keywords such as “tea-based alcohol,” “liqueur cocktails,” or “herbal liqueurs.” This will help capture users searching for similar products or new beverage experiences.

Use keywords like “herbal liqueur with tea,” “cocktail mix essentials,” or “premium Slovak spirits” in product descriptions, meta titles, and tags. This will improve organic rankings for relevant searches. You can do free research on this on SemRush.

Paid Ads

The top paid search terms include both branded terms and product-related keywords like “liqueur cocktails” and “alcoholic tea,” showing an effort to capture both existing customers and new audiences.

The brand also has a few ads on Facebook, using mainly videos to attract new customers.

Take Action

You can create ads targeting keywords like “best drinks for winter” or “tea-based cocktail recipes.” Highlight how your products fit different occasions, like parties or cozy nights.

Google Shopping ads can showcase product images, prices, and reviews to attract high-intent buyers. This is particularly useful for gifting or niche alcohol markets.

In-Store Marketing

Heritage and Tradition: Emphasizing the rich heritage of Indian tea and the company’s deep-rooted history in the industry.

Unique Flavors: Highlighting the distinctive and carefully curated flavors of each tea blend.

Storytelling: Creating narratives around each tea, connecting them to specific regions, cultures, and traditions.

Premium Packaging: Using high-quality packaging that reflects the premium nature of the product.

Limited Editions: Offering limited edition teas to create exclusivity and excitement.

Customer Loyalty Programs: Offering rewards and incentives to encourage repeat purchases and brand loyalty.

Social Media

  • Top Social Traffic Sources:
    • Social traffic is driven mainly by Reddit (75.43%) and YouTube (24.57%). This suggests the brand leverages community engagement on Reddit and video content on YouTube to engage audiences.
  • Community-Driven and Visual Engagement:
    • Reddit traffic indicates that the brand engages with niche communities, possibly in discussions about unique alcoholic drinks or cocktail recipes. YouTube videos likely showcase product reviews, cocktail recipes, or brand storytelling.

Take Action

Join relevant Reddit threads about cocktails, liqueurs, or specialty drinks. Share valuable insights, product recommendations, or recipes without being overly promotional. Build trust and awareness within the community.

Use YouTube to create tutorials on cocktail recipes, behind-the-scenes footage of production, or customer testimonials. Short videos showcasing the product’s versatility can also be cross-promoted on Instagram and Facebook.

Instagram and Facebook are ideal for sharing user-generated content, running contests, or promoting seasonal offers. Encourage customers to tag your brand in their cocktail creations and reshare their content to build community engagement.

Customer Experience and Feedback

The purchasing process on the website is designed to be straightforward and user-friendly.

Once you’ve selected your desired product, you’ll find detailed information including the price, reviews, shipping options, quantity, payment methods, product description, ingredients, and recommendations.

At the bottom of the page, you can read customer reviews to make an informed decision before adding the item to your cart and completing your purchase.

Reviews and Social Proof

tata tea customer reviews
tata tea customer ratings

Estimated Annual Revenue

According to various sources and calculators based on traffic, conversion rate, and product costs, Tata Tea 1868 is estimated to earn:

$1.5 Million Annually

Discover more: Taka Original Brand Review


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