Inside this The State Plate brand review, we’re going to break down their Shopify store, traffic, Shopify apps, marketing strategies, customer reviews, paid ads, revenue, and more.
Use all of this insight for free and utilize the knowledge in your own store.
Store Products
The State Plate is a company that sells a variety of authentic, homemade Indian condiments, snacks, sweets, and ingredients.
They source their products from popular local brands across India, ensuring that their customers can enjoy the taste of their hometown foods.
The company was founded in response to the growing demand for regional Indian cuisine and aims to provide a convenient online platform for people to purchase these products.
Store’s Purpose
The State Plate’s purpose is to bridge the gap between people and their regional culinary heritage. They aim to preserve traditional food recipes and support local businesses by providing them with a wider customer base.
By curating a collection of authentic Indian products, The State Plate offers customers a nostalgic and flavorful experience, allowing them to reconnect with the tastes of their hometowns or explore new culinary horizons.
Founder’s Journey and Vision
Muskaan Sancheti
Raghav Jhawar
The State Plate was founded by Muskaan Sancheti and Raghav Jhawar, who met in college. The idea for the company came about during the lockdown in India, when Sancheti was craving a particular type of papad that was not available in Bangalore where she lived. She realized that there must be many other people who were missing the taste of their hometown foods.
Sancheti and Jhawar did some market research and found that there was a demand for authentic, homemade condiments, snacks, sweets, and ingredients from different regions of India. However, there was no one place where people could buy these products online. The State Plate was created to fill this gap in the market.
The company sources its products from popular, nostalgic local brands across India, some of which are more than 70 years old. All of their sellers are Indian and they conduct proper quality checks to ensure that the products are fit for their customers.
Shopify Apps
Product Reviews
Cart Customization
Ads
Traffic and Audience
Organic Traffic: 21.6K
Social Traffic: 1K
Paid Traffic: 97
Direct Traffic: 6.3K
Traffic Location
The State Plate Ads
The State Plate is not running any paid ads on any platform at the moment.
Marketing Strategy
From everything we’ve seen, The State Plate utilizes several marketing strategies:
SEO
- Branded vs. Non-Branded Search Terms:
- Branded search makes up 84% of organic traffic, while non-branded search contributes 16%. This strong reliance on branded keywords indicates that the site could benefit from increasing visibility for non-branded keywords to attract new customers who are not yet familiar with the brand.
- Top Organic Search Terms:
- The top organic keywords are mostly branded, such as “state plate” and “the state plate,” with some product-specific non-branded terms like “snacks online” and “indian snacks.” This indicates that the brand is beginning to target non-branded product-related searches.
Take Action
To attract new customers, focus on non-branded keywords like “best Indian snacks online,” “regional food delivery,” or “traditional Indian sweets.” Optimizing for these keywords can help capture search traffic from users looking for food products but who may not yet know the brand.
Write blog posts or create videos around topics like “Top Regional Snacks from India,” “Cultural Significance of Indian Sweets,” or “Best Indian Foods to Try at Home.” Educational content can help attract non-branded traffic and position your brand as an authority in the regional food space.
Social Media
Social traffic is primarily driven by Instagram and Facebook. This indicates that The State Plate creates engaging content, especially on their Instagram reels. You can analyze their content and try to get inspired for your own brand.
Customer Experience and Feedback
The State Plate’s website is designed to offer a seamless shopping experience.
When you select a product, you’ll find detailed information such as the price, quantity, weight, a comprehensive description, a list of ingredients, the shelf life, customer reviews, and high-quality images from various angles.
This comprehensive information empowers customers to make informed decisions and confidently purchase products that align with their preferences and needs.
Reviews and Social Proof
Estimated Annual Revenue
According to various sources and calculators based on traffic, conversion rate, and product costs, The State Plate is estimated to earn:
$400.000 Annually
Discover more: Tata Tea 1868 Brand Review
Leave a Reply