Inside this Lambs brand review, we’re going to break down their store, traffic, marketing strategies, customer reviews, paid ads, revenue, and more.
Use all of this insight for free and utilize the knowledge in your own store.
Store Products
Lambs is a line of apparel designed to shield its wearers from the harmful effects of electromagnetic field (EMF) radiation.
These garments are crafted with advanced technology that minimizes exposure to EMF, which has been linked to various health concerns, including DNA damage and potential cancer risks.
By incorporating EMF-blocking materials into their clothing, Lambs provides a practical and convenient way to reduce exposure to this growing environmental concern.
Store’s Purpose
The purpose of Lambs is to promote a healthier lifestyle by offering products that protect individuals from the detrimental effects of EMF radiation.
The store aims to educate consumers about the potential health risks associated with EMF exposure and provide them with effective solutions to mitigate those risks.
By offering high-quality, scientifically validated apparel, Lambs empowers individuals to make informed choices about their health and well-being in an increasingly technology-driven world.
Founder’s Journey and Vision
Arthur De Calenge
This visionary CEO established Lambs in the vibrant city of Santa Monica, California.
With a team of 33 dedicated individuals, Lambs has carved a niche in the clothing industry. Though relatively small, the company’s presence in the fashion world is undeniable.
De Calenge’s leadership, combined with the passion and expertise of his team, has propelled Lambs to its current position.
Working with a team of scientists who are passionate about harnessing technology for the betterment of human health, their mission is to create innovative products that address emerging health challenges and promote a healthier future.
With a focus on education and transparency, they aim to empower individuals to take control of their health and make informed decisions about their lifestyle.
Traffic and Audience
Organic Traffic: 7.7K
Social Traffic: 4.5K
Paid Traffic: 5.2K
Direct Traffic: 13.8K
Traffic Location
Lambs Ads
Here are some of the ads that Lambs is currently running.
Marketing Strategy
From everything we’ve seen, Lambs utilizes several marketing strategies:
SEO
- Branded vs. Non-Branded Search Terms:
- 35% of search traffic is branded, while 65% comes from non-branded keywords, indicating the brand is successfully capturing a significant portion of general product-related search traffic.
- Top Organic Search Terms:
- Top organic keywords include product-specific and problem-solving terms like “EMF protection” and “radiation protection.” This is a strong focus on products that address specific concerns, which aligns with their product offerings (EMF-blocking apparel).
Take Action
Focus on Expanding Non-Branded Keywords: Continue expanding non-branded SEO efforts by targeting broader keywords related to the benefits of your product. In this case, it’s “best radiation protection clothing” or “EMF shield for health.”
Create Educational Content: Since the product is specific to EMF protection, creating educational blog posts like “Why EMF Protection Clothing is Essential” or “Top Health Benefits of Wearing EMF-Blocking Apparel” can improve your organic search visibility and draw in people unfamiliar with your brand.
Paid Ads
Paid search contributes 13.01% of the traffic. The top paid keywords include a mix of branded terms like “Lambs EMF protection” and general non-branded terms like “EMF clothing” and “EMF protection.”
The paid search strategy is effectively targeting both brand-aware customers and those searching for problem-solving solutions like protection from electromagnetic fields.
Take Action
Target Non-Branded Terms: The non-branded terms “EMF protection” and “EMF clothing” are performing well. Increase budget on such keywords to capture more general traffic from people looking for solutions to EMF exposure.
Expand Ad Campaigns on Health Benefits: Create ads that highlight the health benefits of using your product. Use copy like “Protect your health with EMF-blocking clothing” to address concerns about radiation exposure.
A/B Test Ad Copy: Experiment with different ad copy variations. For example, compare results between ads that emphasize “health protection” versus “scientific benefits” to find out which resonates better with your target audience.
In-Store Marketing
Free Shipping: Enjoy free shipping on all US orders over $200.
Free Returns: Easily return any US order for free.
HSA/FSA Savings: Use your tax-free HSA/FSA funds to save up to 30-40% on your Lambs order.
EMF-Shielding Pioneer: Lambs is the first EMF-shielding brand to partner with TrueMed, allowing you to use your HSA/FSA funds for EMF-shielding products.
Social Media
Facebook dominates social traffic with 97.39%, indicating that it is the primary platform driving engagement for the brand. Other social platforms are either underutilized or do not contribute significantly to traffic.
Take Action
Leverage Instagram and TikTok: Since Facebook is working well, expand to Instagram and TikTok to visually showcase your products and educate users about the health benefits of EMF protection. Instagram Stories, Reels, and TikTok videos can be effective tools for product demonstrations and testimonials.
User-Generated Content on Facebook: Encourage customers to share photos of themselves wearing your products and highlight their experiences. Reposting this user-generated content on your Facebook page can increase engagement and build trust with potential buyers.
Customer Experience and Feedback
Lambs provides a smooth and user-friendly shopping experience. Their website offers detailed information about each product, including colors, prices, reviews, explanations, quantity, materials, care instructions, shipping and return policies, price transparency, and the technology behind the products.
This comprehensive information empowers customers to make informed decisions and confidently purchase products that meet their needs.
Reviews and Social Proof
Estimated Annual Revenue
According to various sources and calculators based on traffic, conversion rate, and product costs, Lambs is estimated to earn:
$15 Million Annually
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