Inside this Tribal Hollywood brand review, we’re going to break down their Shopify store, traffic, Shopify apps, marketing strategies, customer reviews, paid ads, revenue, and more.
Use all of this insight for free and utilize the knowledge in your own store.
Store Products
Tribal Hollywood offers a variety of stylish and unique accessories for men.
Their collection includes necklaces made from silver, stainless steel, and leather, with options featuring intricate designs and meaningful pendants.
They also have a range of bracelets, including leather cuff bracelets and metal bands. Whether visitors are looking for a casual, sporty, or sophisticated style, their jewelry is designed to elevate any look and express individuality.
Shopify Apps
Product Comparison
Pop Ups
Ads
Marketplaces
Traffic and Audience
Organic Traffic: 15K
Social Traffic: 2.5K
Paid Traffic: 2.7K
Bounce Rate: 43.64%
Traffic Location
Tribal Hollywood Ads
Here are some of the ads that Tribal Hollywood is currently running.
Marketing Strategy
From everything we’ve seen, Tribal Hollywood utilizes several marketing strategies:
SEO
- Branded vs. Non-Branded Search Terms:
- 81% of the search traffic is driven by branded keywords, leaving only 19% for non-branded search terms. This heavy reliance on branded searches shows strong brand recognition, but there is a missed opportunity to attract new customers through non-branded product-related queries.
- Top Organic Search Terms:
- Branded search terms dominate, such as “tribal Hollywood” and “tribal necklaces.” However, some non-branded terms like “wolf necklace” and “stainless steel jewelry” appear, showing some visibility for general product-related searches.
You can use the following examples as inspiration for your own store.
Take Action
Focus on Non-Branded Keywords: Since non-branded search makes up only 19% of traffic, increase efforts to target general product keywords like “men’s jewelry,” “silver necklaces,” or “steel bracelets for men.” This can attract new customers who aren’t familiar with the brand but are looking for specific products.
Content Creation: Start a blog with articles like “Top 10 Men’s Necklaces for 2024” or “How to Choose the Perfect Tribal Necklace.” This will help increase non-branded organic traffic by targeting people who are searching for product inspiration or gift ideas.
Product Page Optimization: Make sure product descriptions are optimized for non-branded searches by including general terms like “wolf necklace,” “stainless steel ring,” or “tribal jewelry.” This will improve search engine rankings for related products.
In-Store Marketing
50% OFF STOREWIDE: This is a limited-time offer designed to attract new customers and encourage existing customers to make additional purchases. By offering a significant discount on all products, the store aims to increase sales and generate buzz around their brand.
GIFT WRAPPING SERVICE: This is an additional service offered to enhance the customer experience and make it easier for customers to purchase gifts. By providing this convenience, the store hopes to increase customer satisfaction and encourage repeat business.
Social Media
Pinterest leads with 85.84% of social traffic, followed by Facebook with 14.16%. Pinterest is an ideal platform for a jewelry brand due to its visual nature, and the brand is clearly leveraging this platform well.
No Traffic from Instagram: Instagram, another visual platform, is absent from the traffic sources, representing a missed opportunity for engagement and brand awareness.
Take Action
Expand Instagram Presence: Instagram is a key platform for product-driven businesses like jewelry brands. Regular posts featuring customer reviews, product highlights, and behind-the-scenes content can help build brand awareness. Instagram Stories and Reels are also effective ways to show your products in action.
Leverage Pinterest More: Since Pinterest is performing well, increase your efforts by creating more pins focused on product features, style inspiration, or gift guides. Group products into collections (e.g., “Best Men’s Jewelry for Birthdays” or “Top Tribal Rings for 2024”) to capture more Pinterest traffic.
Incorporate User-Generated Content: Encourage customers to share images of themselves wearing your jewelry and repost this content on Pinterest and Instagram. User-generated content helps build social proof and increases engagement.
Customer Experience and Feedback
Purchasing on Tribal Hollywood VIP Mens Jewelry is a breeze. The website is designed to provide a seamless shopping experience, with clear product information, high-quality images, and detailed descriptions.
You can easily find the price, quantity, and customer reviews for each item. This user-friendly interface makes it simple to browse, compare, and select the perfect piece to add to your collection.
Reviews and Social Proof
Estimated Annual Revenue
According to various sources and calculators based on traffic, conversion rate, and product costs, Tribal Hollywood is estimated to earn:
$5.3 Million Annually
Learn more: Stasher Brand Review
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